{"product_id":"prime100-spd-venison-sweet-potato-fresh-dog-food-roll-2kg","title":"PRIME100 SPD Venison \u0026 Sweet Potato Fresh Dog Food Roll 2KG","description":"\u003cp\u003e\u003cstrong\u003ePRIME100 SPD Venison \u0026amp; Sweet Potato Fresh Dog Food Roll 2kg\u003c\/strong\u003e is a 100% Australian-made, gently steam-cooked fresh diet featuring Australian venison as its only animal protein. Venison is considered a novel protein for many dogs, making this recipe a suitable option for adult and senior dogs with suspected food sensitivities, skin allergies or digestive concerns.\u003c\/p\u003e\n\n\u003cp\u003eThis complete and balanced SPD™ (Single Protein Diet) recipe combines Australian venison with sweet potato, tapioca and carefully selected functional ingredients. Its simplified, grain-free formula may be used for elimination diets and food trials under veterinary guidance, or fed as an ongoing maintenance diet when appropriate. It contains no grain, gluten, soy, artificial colours or artificial flavours.\u003c\/p\u003e\n\n\u003cp\u003eIt belongs to our \u003ca href=\"https:\/\/adspet.com.au\/collections\/prime100-dog-fresh-roll\"\u003ePRIME100 fresh roll range\u003c\/a\u003e — explore the full \u003ca href=\"https:\/\/adspet.com.au\/collections\/prime100-pet-food\"\u003ePRIME100 pet food collection\u003c\/a\u003e. Each roll is packed raw in its final packaging, gently steam cooked and rested for up to 24 hours, giving you a convenient fresh meal that can be sliced and served straight from the fridge.\u003c\/p\u003e\n\n\u003ch3\u003eWhy choose a novel-protein single-protein diet?\u003c\/h3\u003e\n\u003cp\u003eA novel-protein diet uses a meat that a dog may not have eaten regularly before. By keeping venison as the only animal protein, this recipe makes it easier to limit exposure to other proteins and identify possible dietary triggers. This can be especially useful during a vet-guided elimination diet or food trial.\u003c\/p\u003e\n\n\u003cp\u003eThe recipe also contains psyllium husk, bamboo fibre and chicory root extract to support digestive health, along with natural digestive enzymes. Functional oils derived from sunflower, flaxseed and algae provide beneficial fatty acids, including EPA and DHA, to support healthy skin, coat and bones. New to fresh feeding? Read our \u003ca href=\"https:\/\/adspet.com.au\/blogs\/news\/prime100-dog-food-feeding-guide-2025\"\u003ePRIME100 dog food feeding guide\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSingle-protein recipe — Australian venison is the only animal protein\u003c\/li\u003e\n  \u003cli\u003eNovel-protein diet for dogs with suspected dietary sensitivities\u003c\/li\u003e\n  \u003cli\u003eComplete and balanced for adult and senior dogs\u003c\/li\u003e\n  \u003cli\u003eSuitable for vet-guided elimination diets, food trials or ongoing maintenance\u003c\/li\u003e\n  \u003cli\u003e100% Australian made in small batches\u003c\/li\u003e\n  \u003cli\u003eGently steam cooked and available in a convenient 2kg roll\u003c\/li\u003e\n  \u003cli\u003eNo grain, gluten or soy\u003c\/li\u003e\n  \u003cli\u003eNo added artificial colours or flavours\u003c\/li\u003e\n  \u003cli\u003ePsyllium husk, chicory root extract and natural digestive enzymes for gastrointestinal support\u003c\/li\u003e\n  \u003cli\u003eFunctional oils containing beneficial fatty acids for skin, coat and bone health\u003c\/li\u003e\n  \u003cli\u003eSuitable for adult, senior, active, large-breed and overweight dogs when fed appropriately\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eTypical Analysis (per 100g)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCrude Protein: 8.5% (min)\u003c\/li\u003e\n  \u003cli\u003eCrude Fat: 3.5% (min)\u003c\/li\u003e\n  \u003cli\u003eCrude Fibre: 3% (max)\u003c\/li\u003e\n  \u003cli\u003eMoisture: 68% (max)\u003c\/li\u003e\n  \u003cli\u003eCalcium: 2.8g\/kg\u003c\/li\u003e\n  \u003cli\u003ePhosphorus: 2.35g\/kg\u003c\/li\u003e\n  \u003cli\u003eMetabolisable Energy: 120 Kcal\/100g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003csmall\u003eGuaranteed analysis is stated on an as-fed basis. The protein and fat percentages reflect the high moisture content of a fresh roll and should not be compared directly with dry kibble percentages.\u003c\/small\u003e\u003c\/p\u003e\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAustralian Venison, Tapioca, Sweet Potato, Vitamins \u0026amp; Minerals, Functional Oils (Sunflower, Flaxseed, Algae), Bamboo Fibre, Salt, Algimun®, Psyllium Husk, Chicory Root Extract, Sage, Taurine, Celery Seed Powder, Natural Digestive Enzymes.\u003c\/p\u003e\n\n\u003ch3\u003eSuitable For\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAdult and senior dogs\u003c\/li\u003e\n  \u003cli\u003eDogs with suspected food intolerances or sensitivities\u003c\/li\u003e\n  \u003cli\u003eDogs undergoing a vet-guided elimination diet or food trial\u003c\/li\u003e\n  \u003cli\u003eDogs requiring digestive, skin or coat support\u003c\/li\u003e\n  \u003cli\u003eActive and large-breed adult dogs\u003c\/li\u003e\n  \u003cli\u003eOverweight adult dogs when portions are adjusted to body condition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDietary \u0026amp; Health Support\u003c\/h3\u003e\n\u003cp\u003eUnder veterinary guidance, this diet may assist in the dietary management or investigation of concerns associated with:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFood intolerance and food-responsive enteropathy\u003c\/li\u003e\n  \u003cli\u003eSmall and large bowel conditions\u003c\/li\u003e\n  \u003cli\u003eInflammatory bowel disease (IBD)\u003c\/li\u003e\n  \u003cli\u003eGastritis, enteritis and colitis\u003c\/li\u003e\n  \u003cli\u003eDermatitis and food-related skin sensitivities\u003c\/li\u003e\n  \u003cli\u003eFood aversion\u003c\/li\u003e\n  \u003cli\u003eDiabetes mellitus when recommended as part of a veterinary management plan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003csmall\u003eThis food is not a substitute for veterinary diagnosis or treatment. Consult your veterinarian before using it for an elimination diet or to manage a diagnosed medical condition.\u003c\/small\u003e\u003c\/p\u003e\n\n\u003ch3\u003eFeeding \u0026amp; Transition Guide\u003c\/h3\u003e\n\u003cp\u003eAs a starting guide, feed approximately 215–240g per 5kg of bodyweight per day. Individual requirements vary, so adjust the amount according to your dog's body condition score, age, activity level and veterinary advice.\u003c\/p\u003e\n\n\u003cp\u003eWhen changing foods, gradually introduce the new roll over approximately 7–14 days by mixing increasing amounts with your dog's current food. A veterinarian may recommend a different transition method when the roll is being used for a formal elimination diet or food trial. For additional portion and rotation advice, see our \u003ca href=\"https:\/\/adspet.com.au\/blogs\/news\/prime100-dog-food-feeding-guide-2025\"\u003ePRIME100 feeding guide\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch3\u003eStorage \u0026amp; Handling\u003c\/h3\u003e\n\u003cp\u003eKeep the roll refrigerated and serve straight from the fridge. Slice off the required portion for each meal and securely reseal the remaining roll. Always use clean utensils and follow the storage and use-by instructions printed on the packaging.\u003c\/p\u003e\n\n\u003cp\u003eFor longer storage information, read our guide on whether you \u003ca href=\"https:\/\/adspet.com.au\/blogs\/news\/can-i-freeze-prime-100-rolls-for-dogs\"\u003ecan freeze PRIME100 rolls\u003c\/a\u003e. ADS Pet Store delivers chilled and fresh products — learn more about \u003ca href=\"https:\/\/adspet.com.au\/pages\/how-we-local-delivery-frozen-and-fresh-pet-food\"\u003ehow we deliver frozen and fresh pet food\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch3\u003eCompare the PRIME100 SPD range\u003c\/h3\u003e\n\u003cp\u003eDifferent SPD recipes provide alternative single-protein options for dogs with individual dietary requirements. Explore other fresh rolls including \u003ca href=\"https:\/\/adspet.com.au\/products\/prime100-spd-beef-and-carrot-fresh-dog-food-roll-2kg\"\u003eBeef \u0026amp; Carrot\u003c\/a\u003e, \u003ca href=\"https:\/\/adspet.com.au\/products\/prime100-spd-lamb-and-rosemary-fresh-dog-roll-2kg\"\u003eLamb \u0026amp; Rosemary\u003c\/a\u003e and \u003ca href=\"https:\/\/adspet.com.au\/products\/prime100-spd-kangraoo-and-pumpkin-fresh-dog-roll-2kg\"\u003eKangaroo \u0026amp; Pumpkin\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eIf your dog is completing an elimination diet, avoid rotating proteins or adding treats unless instructed by your veterinarian. For an overview of the range, read our guide to \u003ca href=\"https:\/\/adspet.com.au\/blogs\/news\/prime100-spd-vet-formulated-dog-diets-explained\"\u003ePRIME100 SPD vet-formulated diets\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch3\u003eFAQs\u003c\/h3\u003e\n\u003cstyle\u003e\n.faq details{margin-bottom:12px;border:1px solid #ddd;border-radius:6px;padding:10px 14px;background:#f9f9f9}\n.faq summary{font-weight:600;cursor:pointer;outline:none;list-style:none}\n.faq summary::-webkit-details-marker{display:none}\n.faq summary::after{content:\" +\";float:right}\n.faq details[open] summary::after{content:\" \\2013\"}\n\u003c\/style\u003e\n\n\u003cdiv class=\"faq\"\u003e\n  \u003cdetails\u003e\n    \u003csummary\u003eIs PRIME100 Venison \u0026amp; Sweet Potato a single-protein diet?\u003c\/summary\u003e\n    Yes. Australian venison is the only animal protein in this recipe. Its simplified protein profile may help dogs with suspected food sensitivities and makes the diet suitable for vet-guided elimination trials.\n  \u003c\/details\u003e\n\n  \u003cdetails\u003e\n    \u003csummary\u003eWhy is venison considered a novel protein?\u003c\/summary\u003e\n    Venison is considered novel for dogs that have not eaten it regularly before. Using a less familiar protein may reduce exposure to proteins previously associated with an adverse food reaction. Whether it is novel for your dog depends on their individual feeding history.\n  \u003c\/details\u003e\n\n  \u003cdetails\u003e\n    \u003csummary\u003eIs this roll suitable for puppies?\u003c\/summary\u003e\n    No. This recipe is formulated to meet AAFCO nutritional profiles for adult and senior dogs. It is not labelled as complete and balanced for puppy growth.\n  \u003c\/details\u003e\n\n  \u003cdetails\u003e\n    \u003csummary\u003eCan this roll be used for an elimination diet?\u003c\/summary\u003e\n    It may be suitable for an elimination diet or food trial because it uses one novel animal protein and a select ingredient profile. Elimination diets should be planned with a veterinarian, and other foods, flavoured supplements and treats may need to be avoided during the trial.\n  \u003c\/details\u003e\n\n  \u003cdetails\u003e\n    \u003csummary\u003eHow much Venison \u0026amp; Sweet Potato roll should I feed?\u003c\/summary\u003e\n    As a starting guide, feed approximately 215–240g per 5kg of bodyweight each day. Adjust the serving according to your dog's body condition, age, activity level and veterinary recommendations.\n  \u003c\/details\u003e\n\n  \u003cdetails\u003e\n    \u003csummary\u003eIs this food suitable for dogs with IBD or diabetes?\u003c\/summary\u003e\n    PRIME100 identifies this recipe as suitable for supporting dogs with certain gastrointestinal indications and diabetes. Dogs with diagnosed IBD, diabetes or another medical condition should only change diets under veterinary supervision.\n  \u003c\/details\u003e\n\n  \u003cdetails\u003e\n    \u003csummary\u003eHow should I store the 2kg roll?\u003c\/summary\u003e\n    Keep it refrigerated, slice off the required amount for each meal and reseal the remaining roll. Follow the use-by and storage directions printed on the package. You can also read our PRIME100 freezing guide for portion-storage information.\n  \u003c\/details\u003e\n\n  \u003cdetails\u003e\n    \u003csummary\u003eCan I get PRIME100 fresh rolls delivered in Melbourne?\u003c\/summary\u003e\n    Yes. ADS Pet Store offers chilled and fresh delivery across most Melbourne metro areas, as well as Click \u0026amp; Collect from our Moorabbin store. Use “Check Delivery” above the Add to Cart button to confirm availability for your suburb.\n  \u003c\/details\u003e\n\u003c\/div\u003e\n\n\u003ch3\u003eAbout PRIME100\u003c\/h3\u003e\n\u003cp\u003ePRIME100 is an Australian pet food brand known for its SPD™ Single Protein Diet range. Its fresh rolls are made in small batches, packed raw in their final packaging and gently steam cooked to create convenient, functional diets for dogs with different nutritional requirements.\u003c\/p\u003e\n\n\u003cp\u003eShop the full \u003ca href=\"https:\/\/adspet.com.au\/collections\/prime100-pet-food\"\u003ePRIME100 range\u003c\/a\u003e at ADS Pet Store for chilled Melbourne delivery or Moorabbin Click \u0026amp; Collect.\u003c\/p\u003e","brand":"Prime100","offers":[{"title":"Default Title","offer_id":47492565106850,"sku":"DPSVSP2","price":29.69,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0454\/6471\/5426\/files\/PRIME100-SPD-Venison-and-Sweet-Potato-Fresh-Dog-Food-Roll-2KG-front.webp?v=1785755833","url":"https:\/\/adspet.com.au\/products\/prime100-spd-venison-sweet-potato-fresh-dog-food-roll-2kg","provider":"ADS Pet Store","version":"1.0","type":"link"}