Farmers Mate For Pets Dog Rolls Review: A Fresh Whole Food Option for Australian Dogs

Fresh dog rolls have become a popular choice for Australian pet owners who want something softer, more aromatic and closer to real food than traditional dry kibble. Among the newer brands gaining attention, Farmers Mate For Pets dog rolls stand out for their whole food approach, house-made broth, Australian ingredients and simple home-cooked style.

In this review, we look closely at Farmers Mate dog rolls, including their key recipes, ingredient philosophy, suitable dogs, storage considerations and how they compare with Prime100 dog rolls. The goal is not to say one brand is better for every dog, but to help you understand which option may suit your dog’s needs, lifestyle and feeding preferences.

What Is Farmers Mate For Pets?

Farmers Mate For Pets is an Australian fresh pet food brand focused on creating chilled dog rolls made with real meat, fresh vegetables, fruit, broth and functional inclusions. The brand’s overall message is built around whole food nutrition, locally sourced ingredients and a more natural feeding style.

Unlike brands that position themselves mainly around veterinary diet management, Farmers Mate feels closer to a fresh, home-style dog food brand. Their recipes are designed to appeal to dogs that enjoy soft, moist food with strong natural aroma and visible ingredient quality.

The main Farmers Mate dog roll range includes:

• Beef Roll – made with grass-fed beef and suited to active dogs.
• Chicken Roll – a lighter everyday option for adult and senior dogs.
• Kangaroo Roll – a single-protein option designed for sensitive dogs and fussy eaters.
• Ultra Premium Roll – a richer recipe with higher beef content, often positioned for puppies and high-energy dogs.

Farmers Mate Dog Rolls Review: What Makes Them Different?

The main difference with Farmers Mate is the brand’s whole food feeding philosophy. The recipes are not presented as clinical diets. Instead, they focus on fresh meat, vegetables, berries, broth and natural ingredients that many dog owners can easily recognise.

1. Whole Food Ingredients

One of the strongest selling points of Farmers Mate dog rolls is the use of real food ingredients. Depending on the recipe, the rolls may include Australian beef, free-range chicken, kangaroo, sweet potato, carrot, celery, berries, parsley, apple cider vinegar, flaxseed oil and other supportive ingredients.

This makes the range appealing for dog owners who prefer a less processed feeding style and want to avoid products that feel overly artificial or heavily powder-based.

2. House-Made Broth

Farmers Mate repeatedly highlights its use of house-made broth. This is important because broth can improve aroma, moisture and palatability. For dogs that do not drink enough water or lose interest in dry food, a moist roll can be more attractive than kibble alone.

Broth also gives the food a more home-cooked feel. This does not automatically make it better than a complete dry food, but it does make the product more appealing for dogs that enjoy softer textures and stronger food smells.

3. Soft Texture for Picky Dogs

Fresh dog rolls are often easier to chew than dry kibble. This can be useful for senior dogs, small breeds, dogs with dental sensitivity, or dogs that simply prefer soft food. Farmers Mate’s texture and aroma may also help encourage eating in fussy dogs.

For picky eaters, the biggest benefit is often not just the ingredients, but the overall eating experience: moisture, smell, softness and freshness.

4. Australian-Made Local Brand Feel

Farmers Mate has a smaller, more local brand image compared with larger pet food companies. Their website and social media presence feel community-driven and family-style, which can be attractive to pet owners looking for something different from mainstream supermarket or vet-clinic brands.

Farmers Mate Dog Roll Range Explained

Farmers Mate Beef Roll

The Beef Roll is positioned as a strong option for active dogs. Beef is generally rich in flavour and can be highly appealing to dogs that enjoy red meat. This roll may suit dogs that need a more satisfying meal, dogs with higher activity levels, or owners wanting a hearty fresh roll for rotational feeding.

However, beef may not suit every sensitive dog. If your dog has previously reacted to beef or mixed-protein diets, a more limited single-protein option may be easier to trial.

Farmers Mate Chicken Roll

The Chicken Roll is a more classic everyday flavour. Chicken is familiar, palatable and often well accepted by adult and senior dogs. It may be a good starting point for dogs that are new to fresh rolls or owners looking for a softer meal option to mix with dry food.

Because chicken is a common protein, it may not be ideal for dogs with suspected chicken sensitivity. In those cases, kangaroo or a dedicated single-protein diet may be a better option.

Farmers Mate Kangaroo Roll

The Kangaroo Roll is one of the most important recipes in the Farmers Mate range because it offers a single-protein kangaroo formula. Kangaroo is commonly used in Australian pet food for dogs that need a novel or leaner protein option.

This recipe is likely to be the most relevant Farmers Mate option for dogs with sensitive stomachs, picky eating habits or owners wanting to avoid more common proteins like chicken and beef.

That said, if your dog has a diagnosed food allergy or needs a strict elimination diet, it is still important to speak with your vet. A single-protein recipe can be helpful, but not every single-protein product is automatically suitable for every allergy case.

Farmers Mate Ultra Premium Roll

The Ultra Premium Roll is a richer recipe designed for puppies and active dogs. It includes grass-fed beef, chicken frames, broth, vegetables, berries, oils and other supportive ingredients.

This recipe is more nutrient-dense and may suit growing dogs or dogs with higher energy needs. However, because it includes more than one animal protein source, it may not be the first choice for dogs that need a strict limited-ingredient or single-protein diet.

Farmers Mate vs Prime100 Dog Rolls: What Is the Difference?

Farmers Mate and Prime100 are both Australian dog roll options, but they are built around very different nutrition philosophies.

Which Is Better: Farmers Mate or Prime100?

The better choice depends on your dog.

Farmers Mate may be a better fit if:

• Your dog is fussy and prefers soft, fresh food.
• You want a whole food style roll with broth, vegetables and fruit.
• You are feeding rotationally and want to add variety.
• Your dog does not require a strict veterinary diet.
• You prefer a smaller Australian brand with a fresh, local feel.

Prime100 may be a better fit if:

• Your dog has suspected food sensitivities.
• You need a clearer single-protein diet structure.
• Your vet has recommended an elimination-style diet.
• You want a broader range of novel proteins such as kangaroo, duck, salmon, lamb, turkey or crocodile.
• You prefer a more functional, vet-formulated feeding approach.

In simple terms, Farmers Mate feels more like a fresh whole food option, while Prime100 feels more like a functional diet solution. Both can be useful, but they serve different feeding goals.

Is Farmers Mate Good for Sensitive Dogs?

Farmers Mate can be suitable for some sensitive dogs, especially the Kangaroo Roll, because it is built around a single kangaroo protein recipe. Kangaroo is naturally lean and is often used for dogs that do better on less common proteins.

However, sensitive dogs are not all the same. Some dogs react to protein sources, some react to fat levels, some react to fibre changes, and others may have underlying gut conditions. For this reason, Farmers Mate may work well for some dogs, but it should not be treated as a guaranteed allergy solution.

If your dog has ongoing itchy skin, vomiting, soft stools, ear infections or suspected food intolerance, a more controlled diet plan with your veterinarian may be needed. In that situation, Prime100’s SPD range may be easier to use because the range is more specifically designed around single-protein diet management.

Is Farmers Mate Good for Picky Dogs?

This is where Farmers Mate may perform very well. Many picky dogs are not only responding to flavour; they are responding to texture, smell and moisture. Fresh rolls can be more exciting than dry kibble because they are soft, aromatic and easier to mix into meals.

Farmers Mate’s use of broth, meat and fresh vegetables gives the food a stronger natural smell. This can make it more appealing for dogs that walk away from dry food or lose interest in the same meal every day.

For picky dogs, Farmers Mate can be used as:

• A complete fresh roll meal, if suitable for your dog’s diet.
• A topper mixed with dry food.
• A rotational meal option for variety.
• A softer food choice for older dogs.

Why Fresh Dog Rolls Are Becoming Popular in Australia

More Australian dog owners are looking beyond traditional kibble and exploring fresh, cooked, raw, freeze-dried and air-dried food. The reason is simple: pet owners want to understand what they are feeding. They want visible ingredients, better moisture, clearer protein sources and products that feel closer to real food.

Fresh dog rolls sit in the middle of this trend. They are not raw, but they still offer a moist, fresh-style texture. They are more convenient than cooking at home and easier to portion than many homemade diets.

For busy pet owners, dog rolls can be a practical balance between convenience and real-food appeal.

Pros and Cons of Farmers Mate Dog Rolls

Pros

• Soft and moist texture that may suit picky dogs.
• Whole food ingredient approach.
• Includes broth, vegetables and fruit.
• Australian brand with local sourcing focus.
• Kangaroo option available for dogs needing a less common protein.
• Good option for rotational feeding or mixing with kibble.

Cons

• Smaller product range compared with Prime100.
• Not as strongly positioned as a veterinary diet.
• Some recipes contain mixed proteins, which may not suit strict elimination diets.
• Fresh rolls require refrigeration and careful storage after opening.
• May not be suitable for every sensitive dog.

How to Feed Farmers Mate Dog Rolls

Fresh dog rolls should be introduced gradually, especially if your dog has been eating dry kibble for a long time. Sudden diet changes can cause soft stools or digestive upset, even when the new food is high quality.

A simple transition plan may look like this:

For sensitive dogs, transition even more slowly. Some dogs may need 10 to 14 days to adjust properly.

Storage Tips for Fresh Dog Rolls

Because Farmers Mate dog rolls are fresh chilled products, storage is important. Keep the roll refrigerated, seal it properly after opening and follow the storage instructions on the packaging.

To keep feeding safe and practical:

• Store unopened rolls in the fridge according to label instructions.
• Use a clean knife when slicing portions.
• Keep opened rolls sealed or wrapped.
• Do not leave fresh food sitting out for long periods.
• Discard food if it smells unusual or has been stored incorrectly.
• Freeze the rest if can not finish within 3 days after opening.

Farmers Mate Dog Rolls Review: Final Verdict

Farmers Mate For Pets dog rolls are a strong option for dog owners looking for a fresh, whole food style meal with real meat, broth, vegetables and a softer texture. The range is especially interesting for picky dogs, dogs that enjoy moist food, and owners who want to add more variety to their dog’s feeding routine.

The brand’s biggest strength is its real-food appeal. It feels less clinical and more home-style, which many pet owners will like. The Kangaroo Roll also gives the range a useful option for dogs that may need a leaner or less common protein.

However, if your dog needs a strict single-protein diet, has diagnosed food allergies, or is following a veterinarian-guided elimination plan, Prime100 may still be the more structured choice. Prime100 has a broader range of SPD recipes and a stronger functional nutrition focus.

Overall, Farmers Mate is worth considering if you want a fresh Australian dog roll that feels wholesome, simple and highly palatable. Prime100 remains the stronger option for dogs needing more targeted sensitive-diet support.

FAQs About Farmers Mate Dog Rolls

Is Farmers Mate dog food good?

Farmers Mate dog rolls can be a good option for dogs that enjoy fresh, soft and moist food. The range focuses on whole food ingredients, Australian meat, vegetables, fruit and broth. It may be especially useful for picky eaters or dogs that do not enjoy dry kibble.

Is Farmers Mate better than Prime100?

Farmers Mate and Prime100 are designed for different needs. Farmers Mate is better suited to owners looking for whole food style fresh rolls, while Prime100 is better suited to dogs needing a more structured single-protein or functional diet approach.

Which Farmers Mate roll is best for sensitive dogs?

The Kangaroo Roll is likely the most suitable Farmers Mate option for sensitive dogs because it uses kangaroo as a single protein. However, dogs with serious allergies or ongoing digestive issues should follow veterinary advice.

Can Farmers Mate dog rolls be mixed with dry food?

Yes, many dog owners use fresh rolls as a topper or mixed feeding option. This can improve aroma, moisture and palatability. Introduce slowly to avoid digestive upset.

Is Farmers Mate suitable for puppies?

The Ultra Premium Roll is positioned as suitable for puppies and active dogs. Always check the feeding guide and make sure the food is appropriate for your puppy’s age, breed size and growth stage.

Do fresh dog rolls need to be refrigerated?

Yes. Fresh dog rolls are chilled products and should be kept refrigerated. After opening, they should be sealed properly and used within the recommended time on the packaging.

Is Farmers Mate good for fussy eaters?

Farmers Mate may be helpful for fussy eaters because of its soft texture, moisture and natural aroma. Dogs that refuse dry kibble may find fresh rolls more appealing.

Should I choose Farmers Mate or Prime100 for allergies?

If your dog has diagnosed allergies or needs a strict elimination diet, Prime100 may be the more suitable starting point because of its wider single-protein SPD range. Farmers Mate Kangaroo Roll may suit some sensitive dogs, but it is not a replacement for veterinary advice.