Ivory Coat Cat Food Review (Australia): Natural, Grain-Free, High-Protein & Sensitive Stomach Options
Ivory Coat is a distinguished natural cat food brand rooted in Australia, committed to delivering premium, reliable nutrition for feline companions. Founded in 2013 by Steven Devereaux-Stanford, the brand set out to become “the most trusted natural pet food brand.” With authenticity and quality at its core, Ivory Coat emphasizes locally sourced ingredients and natural formulations—blending Australian-made, high-protein, and grain-free recipes tailored to cats’ needs.
Ivory Coat blends science-informed nutrition with practical pet care. Its complete & balanced dry and wet recipes support kitten, adult, and mature life stages and integrate superfoods, fruits, vegetables, and essential micronutrients—without artificial additives. This aligns with what conscientious owners seek: wholesome, trustworthy nutrition that enhances feline wellbeing.
Brand Story & Core Values
Ivory Coat’s inception is a story of empathy and innovation. Confronted with skin sensitivities and dietary reactions in his own pets, founder Steven Devereaux-Stanford sought nature-first solutions. What began as a natural grooming line evolved into grain-free cat and dog formulas under the Ivory Coat label.
Four guiding principles anchor the brand: Australian-made, natural ingredients, no artificial additives, and trustworthiness. Products start with 100% Australian meat as the primary ingredient, shunning cheap fillers and artificial colours, flavours, or preservatives in favour of superfoods, vegetables, and wholegrains.
Meat is sourced from human-grade processing facilities, and functional components like Yucca schidigera (waste odour control), Omega-3/6 (skin & coat), and prebiotic fibres (digestion) are chosen for real-world benefits. Discover more information about Ivory Coat by visiting their official website.
Production & Ingredient Quality
Premium Australian Meat as the Core
Recipes prioritise Australian chicken, kangaroo, or fish as the first ingredient for a high-protein foundation and traceability, aligning quality closer to human food standards than is typical in pet food.
Rich, Natural Supplementation
Superfoods—tomato, apple, carrot, pumpkin, kale, blueberries, spinach, cranberries—add antioxidants, fibre, and micronutrients. Flaxseed and coconut oil support skin, coat, and immune health; Yucca schidigera and prebiotic fibres aid digestion and stool odour control.
No Fillers or Artificial Additives
Grain-free recipes exclude wheat, corn, rice, soy, and artificial colours, flavours, or preservatives to keep the ingredient list clean.
Adherence to Nutritional Standards
Formulations target complete & balanced nutrition aligned with AAFCO and Australian guidelines. While third-party certifications aren’t listed, transparent ingredients, local manufacturing, and natural philosophy imply rigorous quality control.
Product Range & Highlights
The portfolio spans dry and wet cat food for Kitten, Adult, and Mature life stages. Dry options include Ocean Fish & Salmon, Chicken & Kangaroo, and Chicken. Wet variants include Chicken & Kangaroo in Gravy, Chicken & Ocean Fish in Jelly, and Chicken & Lamb in Gravy.
A notable innovation is the Raw Health series: meat-injected kibble with freeze-dried raw pieces, combining kibble convenience with raw appeal (e.g., Raw Health Cat Dry Food Oral Care for dental support).
Coverage across formats and life stages offers flexibility during nutritional transitions. Many customers report success—especially for cats with sensitive digestion looking for sensitive stomach cat food—and praise the grain-free recipes and high-quality ingredients.
Note: Some cats may experience vomiting or digestive upset with any diet change. Introduce gradually and monitor closely.
Advantages & Nutritional Benefits
High-Protein, Species-Appropriate Nutrition
High-protein, grain-free diets match feline carnivorous preferences, supporting muscle maintenance, energy, and satiety with digestible amino acid profiles.
Tailored Grain-Free & Wholegrain Options
Grain-free and wholegrain-inclusive choices help cats with sensitivities or fibre needs. Grain-free formulas may use tapioca or potato; rotating proteins and formats can mitigate GI concerns.
Functional Ingredients for Wellness
Omega-3/6, flaxseed, and coconut oil support skin/coat and immune balance. Yucca schidigera aids odour control; prebiotics foster beneficial microflora.
Enhanced Taste & Digestibility with Raw Health
Freeze-dried raw pieces plus meat-injected kibble improve palatability and may aid bioavailability.
Complete & Balanced Across Life Stages
Each recipe includes vitamins, minerals, antioxidants, and taurine aligned with AAFCO/Australian standards. In summary, Ivory Coat provides digestive support for cats that require sensitive stomach cat food, alongside skin & coat health, odour control, and robust micronutrition.
Vet Recommendation
Ivory Coat is recognised by some veterinary professionals and specialty retailers for quality and natural, grain-free formulations (not a prescription diet). Visibility may lag behind supermarket brands, but ingredient profiles often appeal to health-focused owners.
Disclosure: Always consult your veterinarian for cats with medical conditions, allergies, or ongoing GI signs before transitioning diets.
Ivory Coat vs Supermarket Cat Food
| Category | Ivory Coat | Supermarket Brands (e.g. Whiskas, Fancy Feast) |
|---|---|---|
| Origin | Australian-made with locally sourced meat as first ingredient | Often imported or mass-produced; cereals or by-products first |
| Protein Quality | High-protein from real chicken, kangaroo, fish, or salmon | Lower protein, may contain meat by-products or fillers |
| Digestive Support | Grain-free, added prebiotic fibre. Suitable as sensitive stomach cat food | Grain-heavy, may cause digestive issues in sensitive cats |
| Functional Ingredients | Omega 3 & 6, flaxseed, yucca (odour control), coconut oil | Minimal functional ingredients; artificial colours & flavours common |
| Artificial Additives | Free from wheat, corn, soy, artificial colours, and preservatives | Often includes artificial flavours, colours, and preservatives |
| Variety | Dry, wet, and Raw Health freeze-dried blends | Mainly canned wet food or dry kibbles with limited variety |
| Life Stage Coverage | Tailored formulas for kittens, adults, and seniors | Mostly generic recipes, not always life-stage specific |
Usage Guide
Transition Guidance
Switch gradually over 5–7 days (25% new → 100%) to reduce GI upset.
Feeding Frequency & Portioning
Feed once or twice daily; adjust portions to activity and body condition (follow pack guidelines as a starting point).
Storage & Fresh Water
Store sealed in a cool, dry place. Provide fresh water at all times.
Monitoring & Customisation
Track appetite, stool quality, coat, and energy during the first weeks. Rotate wet, dry, and Raw Health variants for variety and to minimise single-formula sensitivities.
Life Stage Adjustments
Use life-stage-appropriate formulas: kittens need higher calories and growth support; mature cats may benefit from joint support and adjusted minerals.
FAQs
1. Are Ivory Coat products suitable for overweight or senior cats?
Yes. High meat content without fillers supports lean mass and satiety. Mature formulas target joint and metabolic needs. Adjust portions and consult your vet as needed.
2. Is Ivory Coat cat food made entirely in Australia?
Yes. Production is Australia-based with Australian meat as the #1 ingredient; some secondary ingredients may be imported under quality controls.
3. What benefits do Ivory Coat’s natural ingredients offer?
Meat-first recipes meet obligate carnivore needs; oils like fish/coconut and flaxseed supply Omega-3/6 for skin, coat, and cognitive support; superfoods add antioxidants and fibre.
4. Is Ivory Coat suitable as sensitive stomach cat food?
Often yes. Grain-free recipes, prebiotic fibres, and the absence of artificial additives support gut health—popular among owners seeking sensitive stomach cat food in Australia.
Ivory Coat Cat Food Key Features at a Glance
| Feature | Ivory Coat Advantage |
|---|---|
| Origin | Australian-made with 100% Australian meat as the first ingredient |
| Protein | High-protein formulas with chicken, kangaroo, fish & salmon for muscle health |
| Digestive Care | Grain-free recipes, prebiotic fibres, and natural ingredients make it suitable as sensitive stomach cat food |
| Functional Ingredients | Yucca schidigera (odour control), Omega-3 & 6, flaxseed, coconut oil for wellness |
| Variety | Available in dry, wet, and Raw Health freeze-dried blends for different preferences |
| No Artificial Additives | Free from wheat, corn, soy, artificial colours, flavours, and preservatives |
| Life Stages | Tailored recipes for kittens, adults, and mature cats |
Conclusion
Ivory Coat stands out as a premium, natural, Australian-made option. With human-grade meat sourcing, grain-free and superfood-rich recipes, and formats from wet to Raw Health, it delivers meaningful support across life stages. As with any diet, introduce gradually and monitor your cat’s response. Read real customers reviews for Ivory Coat cat food.
