Prime100 Dog Food Review (Australia, 2025): The Truth About Single Protein Diets
Choosing the right food can be overwhelming — every label promises “premium” and “natural.” Prime100 stands out because it focuses on one thing: science-backed single protein nutrition. Designed and made in Australia, its SPD™ (Single Protein Diet) range targets dogs with allergies, digestive issues, and sensitive skin through precise, limited-ingredient recipes.
Below you’ll find a detailed analysis of ingredients, formulas, and benefits — plus practical feeding advice to help you decide if Prime100 dog food fits your dog’s needs. Shop the full collection at ADS Pet Store.
📖 Table of Contents
About Prime100
Prime100 is a proudly Australian-owned company that partners with veterinarians, dermatologists, and food technologists to produce functional, evidence-based pet diets. Their philosophy is simple: every ingredient must contribute to health — no fillers, no gimmicks. Manufacturing takes place in small-batch facilities under strict HACCP and ISO food-safety standards.
Learn more at Prime100 Official Website.
What is a Single Protein Diet (SPD)?
A Single Protein Diet (SPD) refers to a complete and balanced formula that uses only one animal protein source — for example, turkey, kangaroo, duck, or salmon. By limiting each recipe to a single, clearly defined protein, SPD diets make it easier to identify and manage food sensitivities while maintaining precise nutritional control.
Many commercial dog foods mix multiple proteins (e.g. chicken, beef, lamb, fish) into one formula, which increases the risk of allergic or inflammatory reactions. In contrast, SPD nutrition minimises allergen exposure and supports better digestion by giving the body one protein to process at a time. This simplification helps prevent immune system overload, making it easier for the gut to absorb nutrients efficiently.
Veterinarians commonly recommend SPD diets for dogs with symptoms such as itchy skin, recurring ear infections, red paws, chronic diarrhoea, or soft stool. They are also the gold standard for elimination diets — short-term feeding programs that help pinpoint which proteins or ingredients trigger adverse reactions.
In addition to allergy management, single protein diets often feature functional ingredients such as pumpkin, chicory root extract, and postbiotics to nurture healthy gut flora. This balanced approach not only soothes inflammation but also strengthens the gut–immune connection — a key factor in long-term wellbeing for dogs with food allergies,
Why Choose a Single Protein Diet?
Most commercial multi-protein dog foods contain a blend of meats, by-products, and flavourings that can expose your pet to dozens of potential allergens. For dogs with sensitive digestion, itchy skin, or chronic inflammation, this constant exposure can trigger adverse reactions that are difficult to trace.
Prime100’s SPD™ (Single Protein Diet) approach offers a simpler, cleaner way to nourish your dog. Each recipe is built around just one animal protein source — such as kangaroo, duck, turkey, or wild boar — combined with functional vegetables and targeted nutrients to deliver balanced, predictable nutrition. This allows your dog’s system to reset, helping identify and eliminate problem ingredients.
The Benefits of Choosing SPD™
- Improved Digestive Health: Limiting protein sources reduces the workload on the gut and makes it easier for dogs to break down nutrients efficiently. Ingredients like pumpkin, brown rice, and chicory root help maintain healthy stool and support beneficial gut bacteria.
- Healthier Skin & Coat: Single protein diets enriched with omega-3 fatty acids from algae and flaxseed oils help calm itchy, irritated skin, reduce shedding, and promote a glossy coat.
- Allergy & Sensitivity Relief: Using novel or rare proteins (like kangaroo or wild boar) can dramatically reduce allergic reactions caused by common proteins such as chicken or beef. Many dogs show noticeable improvements in scratching, ear infections, or redness within a few weeks.
- Balanced Energy & Weight Management: SPD™ diets provide optimal ratios of lean protein and fat, helping maintain muscle tone while supporting a healthy weight — ideal for both active and senior dogs.
- Immune System Support: Functional oils, antioxidants, and chelated minerals like zinc and vitamin E work together to strengthen the immune response and promote faster recovery from skin or gut inflammation.
- Veterinary-Backed Nutrition: Developed in collaboration with Australian vets, dermatologists, and nutritionists, each SPD™ recipe meets strict nutritional standards for long-term feeding.
Compared with generic grain-free kibble, SPD™ formulas go beyond trend-based marketing — they combine human-grade meat sourced from traceable Australian farms, functional vegetables that aid fibre intake, cold-pressed oils rich in omega fatty acids, and added vitamins with chelated minerals to ensure superior absorption and visible health results.
- Human-grade meat sourced from traceable Australian farms
- Functional vegetables that aid fibre intake
- Cold-pressed oils rich in omega fatty acids
- Added vitamins and chelated minerals for bioavailability
Prime100 Ingredients Overview
- Animal proteins: Kangaroo, Turkey, Duck, Lamb, Salmon, Wild Boar, Chicken
- Functional carbohydrates: Brown Rice, Sweet Potato, Tapioca
- Superfoods & fibre: Pumpkin, Carrot, Chicory Root
- Healthy fats: Salmon Oil, Flaxseed Oil, Sunflower Oil
- Micronutrients: Zinc, Vitamin E, Calcium, Antioxidants
- Free from: Wheat, Corn, Soy, Artificial Colours or Preservatives
Discover more information about Prime100 ingredients by reading functional ingredients glossary.
Why These Ingredients Matter
Each component has a targeted purpose:
- Kangaroo: ultra-lean novel protein supporting weight control and allergy reduction.
- Duck & Turkey: gentle on digestion, ideal for transition from bland diets.
- Pumpkin & Sweet Potato: soluble fibre moderates stool and promotes microbiome diversity.
- Flaxseed & Linseed Oil: omega-3s for anti-inflammatory skin support.
- Zinc & Vitamin E: powerful antioxidants aiding tissue repair.
Read supporting research on PetMD – Dog Food Allergies.
Prime100 Product Lines & Examples
Fresh Dog Rolls – Example: Chicken & Brown Rice Fresh Dog Roll
The Prime100 Chicken & Brown Rice Fresh Dog Roll is a lightly cooked single protein diet made with 100% Australian chicken (including ground bone for natural calcium), brown rice, and digestive-friendly ingredients like tapioca and chicory root extract. This roll is designed for dogs with sensitive stomachs, mild food intolerances, or irregular stool.
Functional oils such as algae, flaxseed, and sunflower oil provide balanced omega-3 and omega-6 fatty acids for healthy skin and coat, while natural digestive enzymes and celery seed powder support gut function. The moderate fat and protein levels make it an excellent choice for everyday maintenance diets or transitional feeding after gastrointestinal issues.
Key benefits: gentle on digestion • promotes balanced gut microbiome • supports skin and coat health.
Ingredients: Australian Chicken (including ground chicken bone), Tapioca, Rice (including Brown Rice), Functional Oils (Algae, Flaxseed, Sunflower), Vitamins & Minerals, Salt, Chicory Root Extract, Taurine, Celery Seed Powder, Natural Digestive Enzymes.
View SPD™ Fresh Rolls Product Suitability Guide
Air-Dried Dog Food – Example: Wild Boar & Pumpkin
The Prime100 Wild Boar & Pumpkin Air-Dried Dog Food features a novel protein — wild boar blended with Australian pork — making it an ideal solution for dogs with severe allergies or intolerance to common meats like chicken or beef. This high-protein (92% meat) diet is grain-free, low-allergen, and nutrient-dense, supporting muscle development and sustained energy.
Pumpkin and apple fibre enhance digestion, while Algimun® and postbiotics boost gut immunity. The addition of glucosamine and chondroitin promotes joint strength, and natural antioxidants protect against oxidative stress. The slow air-drying method preserves nutrients while offering a semi-raw texture dogs love.
Best for: dogs with chronic allergies, sensitive skin, or those needing an elimination diet; active breeds requiring compact nutrition.
Ingredients: Australian Pork (including Wild Boar) (92%), Vitamins & Minerals, Carrot, Pumpkin, Apple Fibre, Salt, Parsley, Natural Antioxidants, Buffered Vinegar, Functional Oil (Algae), Postbiotics, Chicory Root Extract, Algimun®, Taurine, Glucosamine, Chondroitin.
View SPD™ Air Dried Product Suitability Guide
Slow-Cooked Wet Dog Food – Example: Turkey & Flaxseed
The Prime100 Turkey & Flaxseed Slow-Cooked Wet Dog Food combines Australian turkey, sweet potato, and quinoa in a smooth, hydrating meal that’s ideal for dogs with digestive sensitivities, pancreatitis, or inflammatory bowel conditions. Turkey provides a lean, easily digestible protein, while flaxseed and algae oil supply omega-3 fatty acids that reduce inflammation and support skin repair.
Trumune® postbiotics and Algimun® promote gut and immune health, and the inclusion of glucosamine and chondroitin offers daily joint care. Cooked slowly in broth, this wet diet enhances flavour, moisture, and nutrient absorption — great for senior dogs, picky eaters, and those recovering from illness.
Ingredients: Australian Turkey, Sweet Potato, Quinoa, Bamboo Fibre, Vitamins & Minerals, Salt, Parsley, Flaxseed, Chicory Root Extract, Trumune® Postbiotics, Functional Oil (Algae), Algimun®, Taurine, Glucosamine, Chondroitin.
View SPD™ Slow Cooked Product Suitability Guide
Dog Treats – Example: Prime Cut Beef
The Prime100 Prime Cut Beef Treats are made from 100% Australian beef and gently air-dried to preserve protein and natural flavour. Free from grains, glycerin, and artificial preservatives, these treats are a safe choice for dogs on elimination diets or those with sensitive digestion. Their natural chewing texture helps clean teeth while offering high reward value during training.
Enriched with honey for palatability and apple fibre for digestive balance, this simple yet functional recipe supports gut health, oral hygiene, and lean muscle maintenance. Suitable for all life stages and excellent as a complementary treat for SPD-fed dogs.
Ingredients: Beef, Honey, Apple Fibre, Sunflower Oil, Salt, Buffered Vinegar, Natural Antioxidant.
Nutritional & Health Benefits
| Health Benefit | Key Ingredient | Function |
|---|---|---|
| Digestive Health | Pumpkin, Brown Rice | Balances gut flora and firms stool |
| Skin & Coat | Salmon Oil, Flaxseed | Reduces itching, improves shine |
| Allergy Relief | Kangaroo, Turkey | Minimises trigger proteins |
| Joint & Mobility | Omega-3 Fatty Acids | Anti-inflammatory support |
| Immunity | Zinc, Vitamin E | Boosts cellular defence |
| Weight Management | Lean Kangaroo Protein | High protein / low fat ratio |
Which Prime100 Recipe Suits Your Dog?
| Condition / Need | Recommended Recipe | Why It Helps |
|---|---|---|
| Food allergies or itchy skin | Kangaroo & Pumpkin (Air-Dried / Roll) | Novel protein and omega-rich support for skin |
| Sensitive stomach / soft stool | Chicken & Brown Rice Roll | Gentle fibre and prebiotic balance |
| Overweight dogs | Turkey & Flaxseed (Slow Cooked) | High protein, low fat |
| Active or working dogs | Wild Boar & Pumpkin (Air-Dried) | Energy-dense and iron-rich |
| Senior dogs / dental issues | Duck & Sweet Potato (Slow Cooked) | Soft texture and joint nourishment |
Feeding Guide
Prime100 recipes meet AAFCO standards and can be fed as complete meals. Adjust portions by weight, age, and activity level. Refer to the official guide for daily grams-per-kg recommendations:
Prime100 Feeding Guide Calculator
Storage Tips: Refrigerate after opening and use within 5–7 days. Keep sealed rolls refrigerated for up to 3 months.
Pros & Cons at a Glance
| Pros | Cons |
|---|---|
| Vet-formulated single protein recipes | Fresh rolls require refrigeration |
| Australian ingredients and manufacture | Higher cost than supermarket brands |
| Excellent for allergies and sensitivities | Limited range in some stores |
| Complete & balanced nutrition | Must follow portion guidelines carefully |
Customer Reviews & Testimonials
Thousands of Australian pet owners trust Prime100 for visible results — glossier coats, better digestion, and renewed energy. Read real experiences:
FAQs – Prime100 Dog Food
Is Prime100 SPD™ a complete and balanced meal or just a supplement?
Every Prime100 SPD™ recipe is formulated as a complete and balanced meal according to AAFCO (Association of American Feed Control Officials) standards. This means you can feed it exclusively without needing to add extra vitamins, minerals, or toppers. The SPD™ range delivers the right proportions of protein, fat, fibre, and micronutrients to support daily health and longevity.
Which Prime100 protein is best for dogs with allergies or food sensitivities?
If your dog suffers from chronic itching, red skin, or digestive upset, start with a novel protein like Kangaroo & Pumpkin or Turkey & Flaxseed. These proteins are hypoallergenic and less likely to trigger reactions compared to common meats such as chicken or beef. Kangaroo is especially useful for elimination diets because it’s low in saturated fat and naturally anti-inflammatory. Dogs with poultry sensitivities often do very well on Duck or Wild Boar recipes.
Can puppies and senior dogs eat Prime100?
Yes. Puppies can safely eat Fresh Rolls or Air-Dried recipes because they are high in digestible protein and calcium from ground bone. For senior dogs, the Slow-Cooked range is ideal — it’s softer in texture, easy to chew, and includes added omega-3s, glucosamine, and chondroitin for joint support. Always adjust portion sizes according to activity level and monitor body condition.
How should I transition my dog to Prime100 from another food?
To prevent digestive upset, introduce Prime100 gradually over 7 days. Start by mixing 25% Prime100 with 75% of your dog’s current food, then increase the Prime100 portion every two days. Because SPD™ formulas are richer and more nutrient-dense than many kibble diets, smaller portions may be required once your dog fully transitions.
Where is Prime100 made and what ingredients does it use?
All Prime100 dog food is proudly made in Australia using human-grade meat and locally grown produce. Each batch is manufactured under HACCP and ISO food safety certification. The brand partners with Australian farmers to source sustainable proteins such as kangaroo, turkey, and wild boar, as well as functional ingredients like pumpkin, flaxseed, and chicory root.
How should I store Prime100 Fresh Rolls or Slow-Cooked meals?
Unopened rolls can be refrigerated for up to three months. Once opened, reseal tightly and refrigerate; consume within 5–7 days for maximum freshness. Slow-Cooked pouches should be stored in a cool, dry place before opening, and refrigerated after opening. Always discard uneaten portions left out for more than two hours.
Can I mix Prime100 with dry kibble or raw food?
Yes, many owners use Prime100 Fresh Rolls or Slow-Cooked meals as a topper over dry kibble to improve palatability and hydration. It can also complement raw diets when additional moisture, fibre, or omega oils are needed. Just make sure the total daily intake remains balanced and portion-controlled to avoid overfeeding.
How long will it take to see improvements after switching to Prime100?
Most pet parents notice visible results within 2–4 weeks — firmer stool, reduced scratching, and shinier coats. For dogs with severe allergies or chronic gut problems, full improvement may take 8–12 weeks as the immune system stabilises and gut flora rebalances. Consistency is key: feed only the selected SPD™ formula during this period without adding treats containing other proteins.
Is Prime100 recommended by veterinarians?
Yes. Prime100 SPD™ diets are developed in collaboration with Australian veterinarians, dermatologists, and animal nutrition experts. They are often used in clinical settings for elimination trials, skin conditions, digestive support, and food intolerance cases. Many vets recommend Prime100 as a long-term maintenance option for dogs with chronic sensitivities.
Where can I read real customer reviews of Prime100?
You can view real-life customer experiences and before/after stories on the official site’s Reviews & Testimonials page or visit ProductReview.com.au – Prime100 section. These reviews include feedback on palatability, allergy recovery, and long-term health improvements.
Conclusion
Choosing the right food can make an enormous difference to your dog’s long-term health. Through this review, we’ve seen that Prime100 SPD™ (Single Protein Diet) stands out by combining scientific formulation, functional ingredients, and Australian-made quality to deliver tangible results for sensitive dogs.
Unlike typical multi-protein or filler-heavy kibble, Prime100 focuses on one carefully selected protein source per recipe, reducing allergen exposure and easing digestive stress. Each range — Fresh Rolls, Air-Dried, and Slow-Cooked — offers a unique benefit: fresh rolls for everyday feeding and gut balance, air-dried diets for high-protein performance and allergy management, and slow-cooked meals for palatability, joint support, and hydration.
With high-quality ingredients like kangaroo, turkey, and wild boar paired with functional superfoods such as pumpkin, flaxseed, and postbiotics, Prime100 nourishes from the inside out — promoting clear skin, glossy coats, and consistent digestion. Many pet owners report visible improvements within weeks of switching to an SPD™ diet.
In summary, Prime100 isn’t just another premium brand — it’s a targeted nutritional system designed for dogs who need clarity, balance, and comfort in their diet. Whether your goal is managing allergies, supporting sensitive digestion, or simply feeding clean, traceable Australian nutrition, Prime100 delivers results you can see and trust.
Ready to make the switch? Explore the full Prime100 Dog Food Collection at ADS Pet Store for fast delivery across Melbourne and Australia.
Explore the range with fast Melbourne delivery or Moorabbin pick-up at ADS Pet Store – Prime100 Collection.
