Proudi Turkey & Chicken raw cat food - a mild, smooth first food for transitioning a cat to raw

How to Transition Your Cat to Raw Food (Even a Fussy One)

Dogs will usually eat raw food the moment it hits the bowl. Cats are a different animal entirely - they imprint on food texture and smell as kittens, and a cat that has eaten dry biscuits for eight years genuinely does not recognise raw mince as food. That is not stubbornness, it is neophobia, and it is why most failed raw transitions in cats happen in the first week.

This is the slow-and-steady method we walk Melbourne cat owners through in-store. It works on fussy cats, it works on multi-cat households, and it does not involve starving anyone out.

Why bother feeding a cat raw?

Cats are obligate carnivores - they are built to get protein, fat, taurine and moisture from animal tissue, not starch. The changes owners report most often after switching to raw are:

  • Far better hydration. Raw food is roughly 70% moisture; dry food is about 8%. That matters enormously for a species with a weak thirst drive and a habit of developing urinary and kidney problems.
  • Smaller, much less smelly litter trays - less filler in, less waste out.
  • Coat and skin changes, usually visible around the 6 to 8 week mark.
  • Easier weight control in indoor cats, because protein and fat satisfy better than carbohydrate.

Raw is not the only way to get there. If you like the nutrition but not the freezer, freeze-dried cat food is raw food with the water removed - same ingredients, pantry storage.

Before you start: pick the right first food

Do not begin with a whole-prey or chunky product. Your first raw cat food should be a smooth, pate-like mince in a single or simple protein, ideally chicken or turkey because that is what most Australian cats already recognise. Good starting points from our raw cat food range:

Buy small the first time. A 1kg roll of something your cat rejects is an expensive lesson; single-serve portions are not.

The 4-week transition plan

The whole trick is to change one variable at a time. If your cat currently eats dry food, you are changing texture, moisture and temperature all at once - so split the job.

Week 1 - get off free-feeding

Move from an always-full bowl to two or three defined meals a day, same food as now. A cat that has never felt hungry has no reason to try anything new. Lift the bowl after 30 minutes.

Week 2 - introduce the smell

Add a quarter-teaspoon of raw alongside (not mixed into) the normal meal, plus a crumbled freeze-dried topper over the top of everything. The goal this week is that raw food becomes a familiar smell in the kitchen, nothing more. Do not react if it is ignored.

Week 3 - start mixing

Begin at roughly 10% raw to 90% old food and increase every second or third day: 10%, 25%, 40%, 50%. Watch the litter tray - firm stools mean keep going, loose stools mean hold at the current ratio for three or four days rather than going backwards.

Week 4 - finish the swap

Work up through 75% to 100% raw. Plenty of owners deliberately stop at 50 to 70% raw with dry food overnight, and that is a perfectly good outcome - a cat eating half raw is far better off than a cat that quit the process entirely.

Seven tricks for a genuinely fussy cat

  1. Serve at room temperature. Fridge-cold food smells like nothing. Let it sit 15 to 20 minutes, or stand the container in warm water. Never microwave raw food - it cooks the bone content and destroys the texture.
  2. Crumble a freeze-dried treat over the top. This is the single highest-success trick. Feline Natural Beef Healthy Bites or a freeze-dried salmon crumb turns an unfamiliar meal into a familiar one.
  3. Use a flat plate, not a deep bowl. Whiskers touching bowl sides genuinely puts some cats off.
  4. Smear a tiny amount on their paw or lips. Grooming forces a taste, and taste beats suspicion.
  5. Try freeze-dried raw first, then frozen. A cat that eats rehydrated Feline Natural freeze-dried chicken has already accepted raw nutrition - moving to frozen mince later is a much smaller step.
  6. Change protein, not method. If chicken fails twice, try turkey or lamb before concluding "my cat won't eat raw".
  7. Feed the confident cat first, in view. In multi-cat homes, competition does the convincing for you.

Never starve a cat into eating. Cats can develop hepatic lipidosis after as little as 48 to 72 hours without adequate food, and overweight cats are at the highest risk. If your cat refuses all food for more than a day, feed what they will eat and call your vet.

Safe handling and thawing

  • Thaw in the fridge overnight, or in a sealed bag in cold water - never on the bench.
  • Use a thawed roll or tub within 2 to 3 days.
  • Keep a dedicated bowl, board and spoon for raw, and wash in hot soapy water.
  • Lift uneaten raw food after 20 to 30 minutes; do not re-freeze it.
  • Portion a large roll into daily bags on day one and re-freeze immediately, so you only ever thaw what you need.

How much should you actually feed?

Adult cats eat roughly 2 to 4% of their ideal body weight per day - much less volume than owners expect, because raw food is far more calorie-dense than kibble by weight. We put the full numbers in how much raw food to feed a cat, with a chart by weight.

Kittens, seniors and unwell cats

  • Kittens transition faster than adults - they have no fixed food habits yet. This is by far the easiest time to start. See kitten food.
  • Senior cats often do very well on raw because of the moisture content, but go slower and watch weight. Browse senior food (7+).
  • Cats with kidney disease, hyperthyroidism, IBD, diabetes or a compromised immune system, and homes with immunocompromised people, should discuss raw feeding with a vet first. This article is general information, not veterinary advice.

Frequently asked questions

How long does it take to switch a cat to raw food?

Most cats take two to four weeks. Confident eaters can move across in 7 to 10 days, while a long-term dry-food cat can take two months or more. Go at your cat's pace - there is no prize for rushing.

My cat won't eat raw food at all. What now?

Serve it at room temperature (never microwaved), start with a teaspoon smeared on their normal food, and try a freeze-dried topper crumbled over the top first. Texture is usually the barrier, not flavour, so pate-style mince often works where chunks fail.

Can I mix raw and dry cat food in the same bowl?

Yes. Raw and kibble digest at different rates but healthy cats handle mixed feeding fine. Many Melbourne owners land on raw in the morning and dry overnight, which still cuts total kibble by half.

Is raw cat food safe if I have kids at home?

Handle it like raw chicken for the family: thaw in the fridge, use a dedicated bowl and board, wash hands and surfaces, and lift uneaten food after 20 to 30 minutes. Do not leave raw food down all day.

Do cats need supplements on a raw diet?

Not if you feed a complete commercial raw diet - brands like Big Dog, Proudi, Organic Paws and Doctor B's are formulated with taurine, calcium and organ content already balanced. Home-made raw without a premix is where cats get into trouble, especially with taurine.

Buying raw cat food in Melbourne

ADS Pet Store is a local Melbourne pet shop at 39-47 Nelson St, Moorabbin VIC 3189 (Mon-Fri 10am-5pm, Sat 11am-3pm). We deliver Australia-wide and run refrigerated freight for frozen and fresh lines:

  • Free standard shipping over $69 to selected VIC, NSW, ACT and SA metro areas
  • Same-day local delivery to eligible Melbourne suburbs - free over $79, otherwise $15
  • Frozen, fresh and raw cold-chain freight free over $99
  • Click & Collect - order before 2pm and pick up the same day at Moorabbin

Questions about your pet's diet? Call 0481 349 394 or email [email protected] - we feed our own pets this way.

Keep reading

Related Posts

How to Get Your Cat to Use a Cat Tree: 7 Steps That Work

To get your cat to use a cat tree, place it somewhere they already like to be, such as a sunny living-room window, and...
Posted by ADS Pet Store
Oct 08 2026

Floor-to-Ceiling Cat Trees: How They Work, Ceiling Checks and Safety Tips

A floor-to-ceiling cat tree is a slim tower braced between your floor and ceiling by an adjustable tension mount. That lets it reach 2.5–3...
Posted by ADS Pet Store
Oct 08 2026

Cat Trees for Indoor Cats: Keeping Contained Cats Happy Under Melbourne's Curfews

Yes, a good cat tree is one of the simplest ways to help a contained cat adjust to a council curfew. It gives your...
Posted by ADS Pet Store
Oct 08 2026

Best Cat Trees in Australia: How to Choose the Right One

The best cat tree for an Australian home is one that stays rock-solid when your cat jumps on it, gives a high lookout, and...
Posted by ADS Pet Store
Oct 08 2026

Halloween Pet Safety 2026: Chocolate, Lollies, Costumes and Black Cats

Updated October 2026. Halloween falls on Saturday 31 October 2026. The biggest risks for pets are chocolate and sugar-free lollies containing xylitol, followed by...
Posted by ADS Pet Store
Oct 08 2026

Vet Costs Are Rising in Australia: 10 Ways to Save Without Cutting Care

Updated October 2026. Vet costs in Australia have risen about 9% in two years, according to Canstar's analysis of ABS Consumer Price Index data....
Posted by ADS Pet Store
Oct 08 2026

Snake Season Has Started Early in Victoria: How to Protect Your Dog and Cat

Updated October 2026. Snakes are already active in Victoria this spring. If you think your dog or cat has been bitten, keep it calm...
Posted by ADS Pet Store
Oct 08 2026

Melbourne Cat Curfews 2026: Council Rules and How to Keep an Indoor Cat Happy

Updated October 2026. More Melbourne councils now require cats to stay on their owner's property at night or around the clock. The City of...
Posted by ADS Pet Store
Oct 08 2026