Functional Nutrition • Single Protein • Vet-Formulated
Prime100 Functional Nutrition: Targeted Diets for Skin, Gut & Joint Health
Functional dog food is more than “full and fed”—it’s nutrition with a purpose. This guide explains how Prime100 pairs single protein diets (SPD/NPD) with functional ingredients to support skin & coat, gut & digestion, and joint & mobility. You’ll find a practical condition-matching chart, real-world tips, and buying options including fast & free shipping across Australia, fast local delivery in Melbourne, Click & Collect in Moorabbin, and refrigerated delivery for Fresh Rolls from ADS Pet Store.
Last updated: October 2025 • ADS Pet Store Editorial Team (Moorabbin, Melbourne)
Why Functional Nutrition Matters
Many common concerns—itchy skin, dull coat, soft stools, occasional vomiting, or stiffness after exercise—can be supported by targeted diets. Prime100 dog food is developed with vets to deliver functional benefits alongside the clarity of a single protein diet. This reduces dietary “noise” (multiple proteins at once) and helps you and your veterinarian pinpoint what works for your dog.
Sources: WSAVA Global Nutrition Guidelines. The Power of Single Protein Diets
What Is “Functional” Dog Food?
Functional dog food is designed to do a specific job—such as supporting skin barriers, digestive balance, or joint comfort— not just meet basic calories. Prime100 achieves this with single protein clarity plus purposeful inclusions (e.g., omega-3 from salmon or flaxseed; pumpkin for fibre; selected carbohydrates like tapioca or brown rice).
- Single/Novel Protein Minimises cross-reactivity and supports elimination diets.
- Functional Ingredients Targeted support for skin, gut, joints.
- Processing Formats Choose from Air Dried, Slow Cooked (wet), or Fresh Dog Rolls.
Prime100 Functional Formulas & Their Targeted Benefits
Use the map below to match your dog’s need to a suitable single protein recipe. Always consult your vet for personalised advice.
| Health Focus | Recommended Recipe | Why It Helps | Great For |
|---|---|---|---|
| Skin & Coat Health | Salmon & Tapioca fresh dog roll | Rich in natural Omega-3 (EPA/DHA) to soothe itch, support the skin barrier, and promote a glossy coat. | Itchy/red skin, flaky coat, recurrent mild dermatitis. |
| Joint & Mobility | Turkey & Flaxseed fresh dog roll | Single turkey protein plus omega fatty acids and antioxidants to support comfort, lubrication, and day-to-day mobility. | Stiffness after exercise, seniors needing ongoing joint support. |
| Gut & Digestion | Chicken & Brown Rice fresh dog roll | Gentle fibres and natural prebiotics to stabilise stools and support a healthy microbiome. | Soft stools, sensitive stomach, routine digestive maintenance. |
| Allergy & Elimination Diets | NPD™ Fresh Roll Crocodile & Tapioca (Vet Exclusive) | Novel protein (crocodile) with low cross-reactivity supports vet-supervised elimination diets. | Persistent food allergies or complex histories needing a clean diagnostic diet. |
Download: SPD™ Product Suitability Guides (Official PDFs)
Use these clinician-style charts to cross-check condition suitability by protein and format. Ideal alongside a vet-supervised elimination diet.
- 📄 SPD™ Fresh Roll Product Suitability Guide (PDF, May 2024)
- 📄 SPD™ Slow Cooked Product Suitability Guide (PDF, Oct 2024)
- 📄 SPD™ Air Dried Product Suitability Guide (PDF, Sept 2025)
Tip: Open in a new tab to keep this guide handy while you browse recipes.
- Itchy/red skin; rubbing the face; excessive scratching or licking
- Swelling of the face, feet or joints; coughing or sneezing; itchy/runny eyes
- Loss of fur; recurring skin or ear infections; unusual bowel movements
If you notice any of the above, book a vet check. Allergies are common and often respond well to a consistent single-protein or novel-protein plan.
- Flea allergic dermatitis: Triggered by flea saliva—keep year-round prevention.
- Food allergy/intolerance: Often to the main protein eaten previously; SPD/NPD aids diagnosis and management.
- Environmental allergy: Pollen, plants, dust mites, mould spores; testing and immunotherapy may help—chat to your vet.
Which Prime100 Format Fits Your Dog’s Routine?
Each Prime100 format is designed with a different purpose — from long-lasting pantry options to moist, ready-to-serve functional meals. Here’s how they compare, and when each might suit your dog best.
Air Dried — Nutrient Dense Convenience
A gently preserved diet created through slow, low-temperature air drying. The result is raw-like nutrition that’s shelf-stable, lightweight, and easy to portion. Ideal for busy owners, travel, or dogs needing high-protein energy without refrigeration. Many owners also use it as a topper to boost flavour or variety. Explore Prime100 SPD Air Dried.
Slow Cooked — Gentle, Hydrating & Palatable
Prime100’s slow cooked recipes are gently simmered to lock in natural aroma and retain moisture. This makes them perfect for hydration support and for dogs that prefer a softer texture. Each pouch provides a complete meal that can also be mixed with air dried diets for taste enrichment. See the Slow Cooked range.
Fresh Dog Rolls — Clinical Precision Nutrition
Fresh, vet-formulated rolls are kept refrigerated to preserve nutrient bioavailability. They’re commonly used for elimination diets, IBD support, and food-responsive dermatitis. The texture makes portioning simple and palatable for even the fussiest eaters. Shop Prime100 Fresh Dog Rolls.
Need in-depth suitability charts? Download the official product guides: Air Dried, Slow Cooked, Fresh Rolls.
How to Transition to a Functional, Single-Protein Diet
Switch gradually over 7 days (extend each step for sensitive stomachs). Keep all meals, treats and toppers aligned to the same protein during an elimination diet.
| Day | Current Food | Prime100 Functional Diet | Notes |
|---|---|---|---|
| 1–2 | 75% | 25% | Observe stool/skin; hold treats to the same protein. |
| 3–4 | 50% | 50% | Keep portions consistent; avoid sudden toppers. |
| 5–6 | 25% | 75% | Add moisture (slow cooked or water over air dried) if needed. |
| 7+ | 0% | 100% | Maintain for 2–4 weeks before changes; review with your vet. |
Backed by Veterinary Nutrition
Prime100 engages veterinarians and nutritionists to design functional, targeted recipes. For clinical context and allergy best practice, see: WSAVA Global Nutrition Guidelines, VCA – Food Allergies in Dogs.
These resources explain why single/novel proteins and elimination diets are widely recommended for food-responsive skin and gut issues.
Fast Delivery & Local Convenience (Melbourne & Australia-Wide)
- 🚚 Fast & Free Shipping across Australia on eligible Prime100 orders.
- 🏙️ Fast Local Delivery in Melbourne — metro runs multiple days per week.
- ❄️ Refrigerated Shipping across Melbourne for Fresh Dog Rolls.
- 📦 Click & Collect in Moorabbin — order online and pick up the same day.
- 🏬 Shop In-Store at Moorabbin — warehouse-style range and friendly advice.
Buy More & Save More on Prime100 Dog Food Range — everyday bundle deals and bulk discounts available.
FAQs
What is functional dog food?
Nutrition designed to do a specific job—supporting skin, gut or joint health—beyond basic calories. Prime100 pairs functional inclusions with single/novel proteins for clarity.
Which Prime100 diet is best for skin issues?
Salmon & Tapioca is a strong starting point for skin & coat support thanks to natural omega-3 (EPA/DHA). For complex allergy histories, ask your vet about NPD Crocodile & Tapioca.
What about joint support?
Turkey & Flaxseed supplies omega fatty acids and antioxidants that help with comfort and mobility, especially in seniors.
I need help with soft stools or a sensitive stomach.
Try Chicken & Brown Rice for gut & digestion support—gentle fibre and prebiotics to stabilise stools and maintain a healthy microbiome.
How long does it take to see results?
Many dogs show improvements within 10–14 days. Maintain a consistent single protein routine and reassess with your vet at 2–4 weeks.
Targeted, Vet-Formulated Nutrition That Puts Your Dog First
With single/novel protein clarity and functional ingredients, Prime100 delivers practical solutions for skin, gut and joint health. Choose your focus, pick the matching recipe, and enjoy convenient delivery options.
