Prime100 SPD™ Chicken & Brown Rice Fresh Dog Food Roll 2 KG

Prime100 SPD™ Chicken & Brown Rice is a gentle, easily digestible single-protein dog food roll developed to support gut health, nutrient absorption, and long-term digestive balance. Using premium Australian chicken as the only animal protein and natural brown rice for fibre, this Prime100 dog food is ideal for dogs with sensitive stomachs or gastrointestinal issues such as IBD or colitis.

This natural dog food roll is enriched with glucosamine, chondroitin, and essential fatty acids to maintain healthy joints, mobility, and muscle tone. Added digestive enzymes and functional oils rich in EPA & DHA support nutrient uptake, skin integrity, and immune health. With a balanced calcium-phosphorus ratio, it’s suitable for dogs of all sizes and life stages, including large and giant breed puppies.

Each Prime100 dog roll is packed raw, gently steam-cooked in its packaging, and rested for freshness—preserving maximum nutrition and flavour. Simply slice and serve from the fridge—wholesome, convenient feeding made easy.

Explore More Prime100 – Fresh Delivery in Melbourne

Browse our full Prime100 Fresh Dog Roll range and complete Prime100 dog food collection. We offer refrigerated delivery across Melbourne and Click & Collect from our Moorabbin warehouse.

Key Benefits

• Single Protein Diet – Made from 100% Australian chicken for easy digestion
• Supports Gut Health – With brown rice and chicory root extract
• Joint & Mobility Support – Glucosamine and chondroitin added
• Essential Omega Oils – Promote skin, coat, and overall vitality
• Complete & Balanced – Meets nutritional needs of all breeds and ages
• Free from Artificial Additives – No gluten, soy, or preservatives

Ingredients

Australian Chicken (including ground chicken bone), Tapioca, Brown Rice, Functional Oils (Algae, Flaxseed, Sunflower), Vitamins & Minerals, Salt, Chicory Root Extract, Taurine, Celery Seed Powder, Natural Digestive Enzymes.

Guaranteed Analysis (Per 100 g)

• Crude Protein (min): 8.5%
• Crude Fat (min): 6%
• Crude Fibre (max): 3%
• Moisture (max): 65%
• Calcium: 4.4 g/kg
• Phosphorous: 3.5 g/kg
• Omega-6 : Omega-3 Ratio: 4.29 : 1
• EPA & DHA: 0.2 g/1000 kcal
• Metabolisable Energy (ME): 150 kcal/100 g

Feeding Guide

Feed approximately 300 g per 10 kg of body weight per day. Adjust based on your dog’s size, activity level, and condition.

AAFCO Statement

This Prime100 SPD™ dog food roll meets the AAFCO Dog Food Nutrient Profiles for dogs of all life stages—including growth of large breed puppies (70 lb + adult weight).

Health Benefits & Suitability

View Prime100 SPD™ Fresh Roll Product Suitability Guide (PDF)

Frequently Asked Questions

About Prime100

Prime100 Dog Food is proudly Australian made, formulated with veterinarians and pet nutritionists. Every Prime100 SPD™ recipe is built around targeted, functional nutrition to address specific health needs while using real, locally sourced ingredients.

Learn more on the official Prime100 website.

See what other pet parents say — read verified reviews of Prime100 dog food on Trustpilot.

Refund Exchange Policy

At ADS Pet Store, we wish to you have a pleasant experience, so we are trying to make our returns and exchanges policy as simple as possible. We accept returns and exchanges up to 28 days from purchase.

Please see below for FROZEN RAW PRODUCTS refund & exchange policy.

We also accept a return if you change your mind.  And the products must:

• Be returned in 28 days from purchase
• Be unopened and in original condition with packaging

• PLEASE NOTE: CLEARANCE ITEM DOES NOT ACCEPT REFUND, RETURN, AND CHANGE OF MIND. 

Our returns and exchanges policy comply with the Australian Consumer Law. We accept a refund or replacement if a product has a major problem. This is included that a product

• is faulty or unacceptable quality
• does not match the description or sample
• is not fit for the purpose
• is not delivered in a reasonable time frame
• A proof of purchase must be provided (e.g receipt)

PLEASE NOTE: There are NO REFUNDS for change of mind for raw pet food. If there is a problem with your order. Please take photos and send us an email on the same day or once you have received your order. If you requesting a Refund, you will need to return the products in unopened and original condition with packaging within 24 hours (perishable).

Returns Progress

The returns and exchanges products must be returned to us either via post or in person to our store. Failure to provide proof of purchase may result a refusal of accept returns and exchanges.

The customer is responsible for the cost of returns or exchanges (e.g shipping fee), unless there was an error on our behalf. Please contact ADS customer service representative before returning goods. We can only offer refunds when we have arranged pickup and return through our courier service.

We cannot offer refunds or exchanges on any opened food, treats or edible items due to strict health policies. 

Damaged or Faulty Items

If you received a damaged shipment or product, please email photos of the damaged item toinfo@adspet.com.au with your name and order number. We will solve the issue with you together. 

Warranty

If a product has manufacturer's warranty, we can help you handle manufacturer warranty returns on your behalf. This service requires that freight costs (both ways) and any other associated costs (factory testing, warranty rejection) be paid in advance. It will take up to 28 days for repair or factory testing. This may take longer in under some circumstances. 

Examples of occasions where the warranties and additional promises (if applicable) will not apply are:

• Where you have mistreated or abused the products (whether intentionally or unintentionally); or

• Damaged the products as a result of using them in a way they were not intended to be used.

ADS Pet Store will NOT issue replacement products, for either warranty or exchange, prior to receiving the product needing to be returned. 

We recommend you contract the relevant manufacturer if you have an issue of operating a product.

Who will pay for the return of my purchased?

ADS Pet Store will cover any associated delivery cost for the return of any product does not meet the consumer guarantees. (Please see above for detail.) Any return shipping cost will be added to your refund amount once processed. We will also refund the cost of the original delivery and pay for the delivery of any replacement item.

We do not cover any return shipping cost for any "change of mind" returns. A copy of proof of purchase need to be include in the return parcel, and the refund will be processed using your original method of payment.

ADS Pet Store cannot be responsible for any items damaged or lost during return transit. Please ensure your item is packed securely and avoid any damage in transit. Please also keep your tracking information on your hand, to ensure the parcel arrive at our warehouse safely.

How long will my money back to account?

Please allow 5-7 business days after we processed your refund. 

Frozen Raw Products Refund & Exchange Policy

We do NOT accept change of mind after your order has been dispatched.

If there is any problem with your order. Please take a photos and send us an email info@adspet.com.au, once you received your order.  Please contract us within 24 hours upon receiving your order. Any complaint after 24 hours, my affect any replacement of your order. 

If you are requesting a Refund, you will need to return the products in unopened and original condition with packaging within 24 hours (perishable). If you are requesting a replacement you will need to send us an email with photos/video on the same day of receiving your parcel. 

Customers will pay for the Refrigerated Freight if you are requesting a refund or return products unless our behalf of mistaken.