PRIME100 SPD Chicken & Brown Rice Fresh Dog Food Roll 2KG

Prime100 SPD™ Chicken & Brown Rice Fresh Dog Food Roll 2KG | Single Protein Diet

Prime100 SPD™ Chicken & Brown Rice is a complete and balanced fresh dog food roll made with single protein Australian chicken and gentle brown rice. As part of the wider Prime100 dog food range, this recipe is designed for dogs that need a simple everyday diet with clear ingredients, soft texture and reliable digestive support. It is a practical Prime100 dog roll for owners looking for an SPD dog food that is easy to portion, serve and transition onto.

This SPD dog food recipe suits dogs needing a milder fresh feeding option, especially those with sensitive stomachs, loose stools, digestive upset or food intolerance. Compared with richer or more specialised proteins, chicken and brown rice can work well as a balanced daily formula for dogs that do best on a gentle, easy-to-digest meal.

Made using Prime100’s SPD™ process, this roll is packed raw, gently steam cooked in its packaging and rested for freshness. It is convenient to slice straight from the fridge and contains no artificial colours, flavours or preservatives.

Explore more Prime100 options: Prime100 Fresh Rolls | Prime100 dog food | Slow Cooked Dog Food | Air Dried Dog Food

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Why Choose Prime100 SPD™ Chicken & Brown Rice?

This recipe is designed for dogs that need a gentle, balanced and convenient fresh food option. Within the Prime100 SPD™ range, Chicken & Brown Rice sits as a practical everyday formula for dogs that respond well to a milder single protein dog food rather than a richer or more novel protein recipe.

Recipe (2kg)	Protein	Best For
SPD Chicken & Brown Rice (You’re viewing this)	Chicken (Single Protein)	Gentle everyday digestive support	View
SPD Turkey & Flaxseed	Turkey (Lean)	Lean protein with skin and coat support	Compare
SPD Lamb & Rosemary	Lamb (Single Protein)	Balanced energy and digestive support	Compare
SPD Duck & Sweet Potato	Duck (Single Protein)	Palatable option for fussy eaters	Compare
SPD Kangaroo & Pumpkin	Kangaroo (Novel Protein)	Lean support for sensitive dogs	Compare
SPD Kangaroo & Potato	Kangaroo (Novel Protein)	Alternative protein for food sensitivity	Compare
SPD Wild Boar & Pumpkin	Wild Boar (Novel Protein)	Rotational feeding and flavour variety	Compare
SPD Salmon & Tapioca	Salmon (Omega Rich)	Skin, coat and immune support	Compare
SPD Beef & Carrot	Beef (Single Protein)	Hearty flavour for active dogs	Compare

Tip: If your dog is moving to fresh food for the first time, this chicken recipe can be a practical starting point before rotating to richer or more novel proteins.

Key Benefits

• Single protein diet: made with Australian chicken as the only animal protein source
• Gentle digestive support: brown rice and chicory root extract help support gut comfort and stool quality
• Complete and balanced: suitable for everyday feeding across all life stages
• Fresh dog food convenience: soft texture and easy slicing make this roll simple to portion and serve
• Joint support: contains glucosamine and chondroitin to help maintain mobility
• Skin and coat nutrition: functional oils provide essential fatty acids including EPA and DHA
• Clean recipe: no artificial colours, flavours or preservatives

Ingredients

Australian Chicken (including ground chicken bone), Tapioca, Brown Rice, Functional Oils (Algae, Flaxseed, Sunflower), Vitamins & Minerals, Salt, Chicory Root Extract, Taurine, Celery Seed Powder, Natural Digestive Enzymes.

Guaranteed Analysis (Per 100g)

• Crude Protein (min): 8.5%
• Crude Fat (min): 6%
• Crude Fibre (max): 3%
• Moisture (max): 65%
• Calcium: 4.4 g/kg
• Phosphorous: 3.5 g/kg
• Omega-6 : Omega-3 Ratio: 4.29 : 1
• EPA & DHA: 0.2 g/1000 kcal
• Metabolisable Energy (ME): 150 kcal/100 g

Feeding Guide

Feed approximately 300g per 10kg of body weight per day. Adjust the amount depending on your dog’s age, activity level, metabolism and body condition.

AAFCO Statement

This Prime100 SPD™ fresh dog food roll is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages, including the growth of large breed puppies (70lb or more as an adult).

Health Benefits & Suitability

May Help With	Supports	Suitable For
Food intolerance	Digestive function	Puppies
Digestive upset and loose stools	Joint and bone health	Adult dogs
Everyday sensitive stomach support	Muscle tone and body condition	Seniors
Fussy eating and texture transition from kibble	Skin and coat quality	Large breed puppies

View Prime100 SPD™ Fresh Roll Product Suitability Guide (PDF)

Fresh Dog Food Delivery & Pickup in Melbourne

This is a perishable refrigerated product. To keep the cold chain protected, please choose the correct delivery method at checkout.

• Delivery options: select Local Delivery or Refrigerated Freight
• Pickup option: Click & Collect from our Moorabbin warehouse
• Important: if standard shipping is selected for a chilled item, the order may need to be adjusted or cancelled

Storage: Keep refrigerated. Once opened, use within 5 to 7 days. You can also portion and freeze for later feeding.

FAQs

Is Prime100 SPD dog food good for sensitive stomachs?

For many dogs, yes. This Chicken & Brown Rice recipe is one of the gentler Prime100 fresh rolls, using single protein chicken and a softer, easy-to-serve texture for everyday digestive support.

Is this Prime100 dog roll a complete and balanced meal?

Yes. This fresh dog food roll is formulated to be complete and balanced for all life stages, including the growth of large breed puppies.

What is the difference between Prime100 fresh rolls and Prime100 air dried dog food?

Prime100 fresh rolls are refrigerated, soft-textured meals that are sliced and served fresh, while Prime100 air dried dog food is shelf stable and more concentrated. The best option depends on your storage preference, feeding routine and your dog’s needs.

Is this roll suitable for dogs with sensitive stomachs?

Yes. This recipe uses single protein chicken, brown rice and chicory root extract, making it a practical option for dogs needing gentle digestive support.

Is chicken a good first single protein diet for dogs?

For many dogs, chicken can be a helpful introduction to single protein fresh food because it offers balanced nutrition, mild flavour and a texture that is easy to transition to from dry food.

How long does Prime100 fresh dog food last once opened?

After opening, keep refrigerated and use within 5 to 7 days. Unopened rolls can be refrigerated for around 3 months, and portions can also be frozen after opening.

Do you offer refrigerated delivery in Melbourne?

Yes. We offer refrigerated delivery across many Melbourne areas, and Click & Collect is also available from our Moorabbin warehouse.

About Prime100

Prime100 is an Australian pet food brand known for targeted functional nutrition and clearly defined protein choices. The SPD™ range is developed with veterinarians and nutritionists to support dogs with sensitivities while still delivering complete and practical everyday feeding solutions.

Shop more Prime100 dog food at ADS Pet Store, including fresh rolls, slow cooked meals and air dried recipes.

Learn more on the official Prime100 website.

See what other pet owners think — read verified Prime100 reviews on Trustpilot.

Shipping Policy (Excludes Fresh & Frozen Products)

At ADS Pet Store, we aim to provide fast, reliable, and affordable shipping Australia-wide from our Melbourne warehouse. Shipping options and delivery times may vary depending on your location, parcel size, and selected courier service.

Standard Shipping via Couriers Please

Orders are dispatched from our Melbourne warehouse via Couriers Please to selected metro areas.

• FREE standard shipping on orders over $69 to selected metro areas*
• Orders under $69 incur a flat $10 shipping fee
• This service excludes WA, NT, TAS, regional areas, PO Boxes, Parcel Lockers, and Parcel Collect addresses

Australia Post Shipping

We also offer Australia Post shipping to most locations across Australia, including PO Boxes, Parcel Lockers, and Parcel Collect addresses.

Orders Under 5kg

• FREE Australia Post shipping on orders over $69
• Orders under $69 will incur shipping fees automatically calculated at checkout based on parcel weight and destination

Orders Over 5kg

• Shipping fees are automatically calculated based on parcel size, weight, and delivery location
• Orders over $250 may qualify for FREE Australia Post shipping

Important: If your order is being delivered to a PO Box, Parcel Locker, or Parcel Collect address, you must select Australia Post as your shipping method at checkout.

Estimated Delivery Times

• Melbourne Metro: 1–3 business days*
• Other Metro Areas: 2–5 business days*
• Regional Areas: Up to 7 business days*

*Delivery times are estimates only and may vary due to courier delays, weather conditions, peak periods, or public holidays.

Authority to Leave (ATL)

All home delivery orders are shipped with Authority to Leave (ATL) by default. If no one is available at the time of delivery, the courier may leave the parcel in a safe location.

If you do not want ATL, please leave a note on the cart page before checkout. Additional signature-on-delivery fees may apply depending on the courier service.

Once a parcel has been marked as delivered by the courier under ATL instructions, ADS Pet Store is not responsible for lost or stolen parcels.

Incorrect Address & Failed Delivery

Please ensure your shipping address and contact details are correct before placing your order.

If a parcel is returned to us due to any of the following reasons:

• Incorrect or incomplete shipping address
• Missing apartment or unit number
• Locked gate or inaccessible delivery location
• Unsuccessful delivery attempts
• Incorrect contact information
• Any delivery issue outside of our control

A $10 re-dispatch fee will apply to resend the parcel.

If the customer chooses to cancel the order after the parcel has been returned to us, the original shipping cost and any return freight charges may be deducted from the refund amount.

Heavy & Oversized Items

Some heavy or oversized items may not qualify for free shipping due to freight limitations. Additional shipping charges may apply and will be calculated automatically at checkout where applicable.

Shipping to Western Australia (WA)

• Selected WA metro areas incur a flat $15 shipping fee
• Orders under $79 may incur additional freight charges
• For regional WA, NT, and TAS deliveries, shipping fees are calculated based on parcel weight and dimensions

Order Processing

• Orders are generally dispatched within 1–2 business days
• Orders placed on weekends or public holidays will be processed on the next business day
• During busy sale periods, dispatch times may be slightly delayed

Shipping FAQs

Refund Exchange Policy

At ADS Pet Store, we wish to you have a pleasant experience, so we are trying to make our returns and exchanges policy as simple as possible. We accept returns and exchanges up to 28 days from purchase.

Please see below for FROZEN RAW PRODUCTS refund & exchange policy.

We also accept a return if you change your mind.  And the products must:

• Be returned in 28 days from purchase
• Be unopened and in original condition with packaging

• PLEASE NOTE: CLEARANCE ITEM DOES NOT ACCEPT REFUND, RETURN, AND CHANGE OF MIND. 

Our returns and exchanges policy comply with the Australian Consumer Law. We accept a refund or replacement if a product has a major problem. This is included that a product

• is faulty or unacceptable quality
• does not match the description or sample
• is not fit for the purpose
• is not delivered in a reasonable time frame
• A proof of purchase must be provided (e.g receipt)

PLEASE NOTE: There are NO REFUNDS for change of mind for raw pet food. If there is a problem with your order. Please take photos and send us an email on the same day or once you have received your order. If you requesting a Refund, you will need to return the products in unopened and original condition with packaging within 24 hours (perishable).

 

Returns Progress

The returns and exchanges products must be returned to us either via post or in person to our store. Failure to provide proof of purchase may result a refusal of accept returns and exchanges.

The customer is responsible for the cost of returns or exchanges (e.g shipping fee), unless there was an error on our behalf. Please contact ADS customer service representative before returning goods. We can only offer refunds when we have arranged pickup and return through our courier service.

We cannot offer refunds or exchanges on any opened food, treats or edible items due to strict health policies. 

 

Damaged or Faulty Items

If you received a damaged shipment or product, please email photos of the damaged item to [email protected] with your name and order number. We will solve the issue with you together. 

 

Warranty

If a product has manufacturer's warranty, we can help you handle manufacturer warranty returns on your behalf. This service requires that freight costs (both ways) and any other associated costs (factory testing, warranty rejection) be paid in advance. It will take up to 28 days for repair or factory testing. This may take longer in under some circumstances. 

Examples of occasions where the warranties and additional promises (if applicable) will not apply are:

• Where you have mistreated or abused the products (whether intentionally or unintentionally); or

• Damaged the products as a result of using them in a way they were not intended to be used.

ADS Pet Store will NOT issue replacement products, for either warranty or exchange, prior to receiving the product needing to be returned. 

We recommend you contract the relevant manufacturer if you have an issue of operating a product.

 

Who will pay for the return of my purchased?

ADS Pet Store will cover any associated delivery cost for the return of any product does not meet the consumer guarantees. (Please see above for detail.) Any return shipping cost will be added to your refund amount once processed. We will also refund the cost of the original delivery and pay for the delivery of any replacement item.

We do not cover any return shipping cost for any "change of mind" returns. A copy of proof of purchase need to be include in the return parcel, and the refund will be processed using your original method of payment.

ADS Pet Store cannot be responsible for any items damaged or lost during return transit. Please ensure your item is packed securely and avoid any damage in transit. Please also keep your tracking information on your hand, to ensure the parcel arrive at our warehouse safely.

How long will my money back to account?

Please allow 5-7 business days after we processed your refund. 

 

Frozen Raw Products Refund & Exchange Policy

We do NOT accept change of mind after your order has been dispatched.

If there is any problem with your order. Please take a photos and send us an email [email protected], once you received your order.  Please contract us within 24 hours upon receiving your order. Any complaint after 24 hours, my affect any replacement of your order. 

If you are requesting a Refund, you will need to return the products in unopened and original condition with packaging within 24 hours (perishable). If you are requesting a replacement you will need to send us an email with photos/video on the same day of receiving your parcel. 

Customers will pay for the Refrigerated Freight if you are requesting a refund or return products unless our behalf of mistaken.