1) Why natural, single-ingredient treats

Many supermarket treats are bulked out with grains, sugars and artificial colours. Natural, single-ingredient treats keep things simple: one named protein, minimal processing, and no fillers you cannot pronounce. That makes them a safer everyday choice for dogs with sensitivities, and easier to fit inside the treat allowance vets often suggest — treats should make up no more than about 10% of your pet’s daily calories.

Single-ingredient treats also give you flexibility. Small, high-value pieces are perfect for training and recall, dense chews help satisfy the natural urge to gnaw, and freeze-dried raw pieces double as a food topper for fussy eaters. Many are suitable for both dogs and cats, so multi-pet homes can share.

2) Freeze-dried raw treats (dogs & cats)

Freeze-drying removes moisture while keeping the raw ingredient close to its natural state, so these treats are high in meat, shelf-stable and easy to break into training-sized pieces. Freezy Paws and Meaty Treaty both make single-protein freeze-dried treats for cats and dogs.

• Freezy Paws Freeze-Dried Chicken Breast with Colostrum — $15.99 (was $19.99).
• Freezy Paws Freeze-Dried Beef Liver — $15.19 (was $18.99).
• Meaty Treaty Freeze-Dried Chicken Heart — $11.19 (was $15.99).
• Meaty Treaty Freeze-Dried Crocodile — $13.29 (was $18.99), a novel protein for dogs with common allergies.

Best for: training, recall, and high-value rewards; the crocodile option suits dogs reacting to everyday proteins.

3) Natural chews & dental treats

Longer-lasting chews give dogs an outlet to gnaw, which helps keep them occupied and supports dental health as they work at the treat. Blackdog makes a range of natural Australian chews and treats with straightforward ingredients.

• Blackdog Chicken Necks — $6.99 (was $9.99).
• Blackdog Beef Tendons — $5.59 (was $7.99).
• Blackdog Lamb Ear 10-Pack — $17.49 (was $24.99).
• Blackdog Beef Liver — $6.99 (was $9.99).

Best for: chewers, dental interest, and slower enrichment between meals. Read our Blackdog dog treats review for the full range.

4) How to choose the right treat

• For training: pick small, high-value, low-crumble treats — freeze-dried pieces break down easily and dogs work hard for them.
• For dental & enrichment: choose a chew that takes time, like tendons or lamb ears, and always supervise.
• For sensitive dogs: stick to a single named protein, and try a novel protein like crocodile or kangaroo if your dog reacts to chicken or beef.
• Portion sensibly: keep treats to roughly 10% of daily calories, and reduce meal size a little on big-treat days.

5) Quick comparison

6) How to save more at ADS Pet Store

• Shop clearance: the Stock Take & Clearance range has treats and extras reduced by up to 30%.
• Monthly Specials: more dog & cat food and treats on sale — see the current specials (up to 40% off).
• Buy multipacks: packs like the lamb ear 10-pack work out cheaper per chew than singles.
• Earn points: our Reward Program gives points to spend later.
• Price Match Promise: found it cheaper elsewhere? See our price match promise.
• Free local delivery over $69 to selected Melbourne metro areas, with same-day local delivery available.

7) FAQs

How many treats can I give my dog a day?

As a rule of thumb, keep treats to around 10% of daily calories. For training, use small pieces and count them into the day’s total, trimming the main meal slightly if needed.

Are freeze-dried treats safe?

Freeze-dried treats are shelf-stable and convenient. Choose single-ingredient products, store them sealed and dry, and supervise your pet as with any treat. Introduce a new protein gradually if your dog has a sensitive stomach.

Can cats have these treats too?

Many single-protein freeze-dried treats (like the Freezy Paws and Meaty Treaty ranges) are made for both cats and dogs — just offer smaller pieces to cats. Dense chews like tendons and lamb ears are aimed at dogs.

Are the clearance prices ongoing?

Clearance stock moves quickly and prices change, so check the product page for the current price, or browse the clearance range to see what is reduced now.