Prime100 Dog Food Feeding Guide (Australia 2025)
Feeding your dog isn’t just about scooping food — it’s about balancing calories, nutrients, and hydration to suit their size, life stage, and lifestyle. This detailed Prime100 dog food feeding guide explains how to calculate daily feeding amounts, why fresh rolls look like more food than kibble, and how to adjust based on your dog’s condition. Melbourne pet parents can also learn proper storage, freezing tips, and local delivery options.
Why Prime100? Science, Simplicity & Tailored Nutrition
Prime100’s philosophy is to make pet feeding precise and transparent. Every recipe is vet-formulated and uses a Single Protein Diet (SPD) approach — ideal for dogs with allergies or sensitive digestion. Unlike many mass-market kibbles, each Prime100 product specifies exact protein sources, digestibility, and fat levels to help you feed confidently.
Whether you choose slow-cooked recipes, air-dried diets, or fresh dog rolls like Chicken & Brown Rice, this guide helps you understand the logic behind the feeding chart. For precise calculations by breed, size, gender and activity level, visit the Prime100 Mixed Feeding Calculator.
Example: 25 kg Adult Male Siberian Husky (Moderate Activity)
| Breed | Siberian Husky | Active medium-large breed |
|---|---|---|
| Life stage | Adult (Male) | Healthy body condition |
| Activity level | 1–2 hrs daily | Moderate exercise |
| Daily energy requirement | ≈ 1017 kcal/day | Based on Prime100 calculator |
| Daily feeding amount | ≈ 678 g/day | Two meals (~339 g each) |
This amount represents a balanced starting point for an active, healthy adult dog. Remember that feeding guides are not absolute — they’re a framework. Adjust according to your dog’s body condition score, energy output, and treat intake. If your dog gains weight, reduce portions by about 5–10%; if they lose weight, increase slightly.
Feeding habits are personal: some dogs thrive on mix feeding (combining fresh rolls with air-dried or freeze-dried food), while others prefer consistent textures. Always monitor stool consistency, appetite, and behaviour — these are real-world signals of how well your feeding plan works.
Why Does a Fresh Dog Roll Look Like More Food? — Calorie Density Explained
Many pet owners notice that Prime100 fresh dog roll feeding guides recommend larger gram amounts than traditional kibble, leading to the impression that “my dog eats too much.” The difference lies in calorie density and moisture content. Fresh rolls contain far more water — up to 65% — which keeps dogs hydrated but naturally dilutes calories per gram.
| Brand & Product | Type | Protein | Fat | Moisture | ME (kcal/kg) |
|---|---|---|---|---|---|
| Prime100 SPD Kangaroo & Pumpkin Roll 2 kg | Fresh Dog Roll | 10% | 2% | 65% | 1 200 |
| Black Hawk Original Chicken & Rice | Dry Kibble | 22% | 12% | 10% | 3 590 |
Essentially, 1 kg of dry kibble packs the energy of nearly 3 kg of fresh roll. That’s why you feed a visibly larger portion of Prime100 to deliver the same caloric intake. Moisture-rich food also aids digestion, urinary health and satiety — valuable for dogs that drink little water or have sensitive stomachs.
Ingredient-Level Perspective: Why Fresh Rolls Need Larger Servings
Let’s take the Prime100 SPD Kangaroo & Pumpkin Roll 2 kg as an example. Its ingredient list — Australian Kangaroo, tapioca, bamboo fibre, pumpkin, functional oils (algae, flaxseed, sunflower), vitamins & minerals, salt, chicory root extract, Algimun™, psyllium husk, taurine, celery seed powder, natural digestive enzymes — shows how it differs fundamentally from dry kibble.
These whole-food ingredients are cooked gently at low temperatures, retaining moisture and active enzymes. The kangaroo meat offers lean, novel protein; pumpkin & bamboo fibre support gut motility; functional oils (from algae and flaxseed) supply omega-3 and 6 for joint and skin health. Compared with dry kibble, which often includes rendered meals and starches baked at high heat, Prime100’s low-fat, moisture-rich composition naturally has fewer kilocalories per 100 g. So feeding 600–700 g of roll per day isn’t overfeeding — it’s an energy-equivalent portion of about 200 g of kibble.
This is also why many vets recommend fresh or slow-cooked diets for dogs needing digestive support, allergy management, or balanced hydration. You can explore other fresh or slow-cooked options in our collection: Prime100 Dog Food & Treats.
Splitting Meals, Treats & Toppers
Prime100’s feeding guide calculates a full day’s requirement. Divide the total into two meals — morning and evening — for steadier digestion and energy. When using toppers like Prime100 Air Dried Dog Food or K9 Natural Freeze-Dried range, reduce the base roll slightly to maintain caloric balance.
For owners who bulk-buy and portion meals ahead of time, check our guide: Can I freeze Prime100 rolls for dogs? It covers freezing, thawing, and freshness tips.
Transition & Storage Tips
When switching from kibble or another brand, follow a 7-day transition: 25% new for days 1–2 → 50% for days 3–4 → 75% for days 5–6 → 100% new on day 7. Monitor stool quality, appetite, coat and energy. Gradual transitions help the gut microbiome adapt smoothly.
Store opened rolls refrigerated and use within 5–7 days. For longer storage, portion and freeze; see our freezing guide above for detailed instructions.
FAQs — Prime100 Feeding & Nutrition
How much Prime100 should I feed my dog per day?
Start with the Prime100 Feeding Calculator, then fine-tune by body condition and activity. A 25 kg Husky example requires ≈ 1017 kcal or ≈ 678 g fresh roll daily.
Why do Prime100 fresh roll portions look bigger than dry kibble?
Fresh rolls contain about 65% moisture and only ~1 200 kcal/kg, compared with kibble’s ~3 590 kcal/kg. You feed more grams but not more calories — your dog stays hydrated and satisfied.
What makes Prime100 ingredients different from regular kibble?
Prime100 rolls use human-grade ingredients like kangaroo, pumpkin, and functional oils, avoiding rendered meat meals and artificial binders. The gentle cooking preserves nutrients, making them easier to digest and more bioavailable.
Can I mix Prime100 with dry food or toppers?
Yes, but reduce the main portion to keep calories balanced. Mix feeding can enhance taste and nutrient diversity.
How often should adult dogs eat?
Twice daily works best for most adult dogs. Puppies may need three smaller meals.
Can I freeze Prime100 rolls for later use?
Absolutely. Portion before freezing, label dates, and thaw in the fridge. See our detailed article: Can I freeze Prime100 rolls for dogs?
Is Prime100 suitable for sensitive stomachs or allergy-prone dogs?
Yes — the Single Protein Diet range targets skin, gut, and joint health. Read more at Functional Dog Food Guide.
How do I know if my dog needs more or less food?
Observe ribs, waistline, stool, and energy. If weight increases, reduce portions 5–10%; if the dog seems hungry or lean, increase slightly. Reassess every two weeks for steady progress.
Final Thoughts & Local Delivery
Understanding your dog’s true caloric needs makes feeding both scientific and personal. Prime100’s clear nutrition data, transparent ingredients and vet-formulated approach let you feed with confidence. Whether you live in Moorabbin or anywhere across Melbourne, ADS Pet Store offers refrigerated local delivery, Click & Collect and fast local delivery for the full Prime100 range.
Explore the brand site: Prime100 Official Website | Check energy data on PetMD Feeding Guide
