PRIME100 SPD Venison & Sweet Potato Fresh Dog Food Roll 2KG
PRIME100 SPD Venison & Sweet Potato Fresh Dog Food Roll 2kg is a 100% Australian-made, gently steam-cooked fresh diet featuring Australian venison as its only animal protein. Venison is considered a novel protein for many dogs, making this recipe a suitable option for adult and senior dogs with suspected food sensitivities, skin allergies or digestive concerns.
This complete and balanced SPD™ (Single Protein Diet) recipe combines Australian venison with sweet potato, tapioca and carefully selected functional ingredients. Its simplified, grain-free formula may be used for elimination diets and food trials under veterinary guidance, or fed as an ongoing maintenance diet when appropriate. It contains no grain, gluten, soy, artificial colours or artificial flavours.
It belongs to our PRIME100 fresh roll range — explore the full PRIME100 pet food collection. Each roll is packed raw in its final packaging, gently steam cooked and rested for up to 24 hours, giving you a convenient fresh meal that can be sliced and served straight from the fridge.
Why choose a novel-protein single-protein diet?
A novel-protein diet uses a meat that a dog may not have eaten regularly before. By keeping venison as the only animal protein, this recipe makes it easier to limit exposure to other proteins and identify possible dietary triggers. This can be especially useful during a vet-guided elimination diet or food trial.
The recipe also contains psyllium husk, bamboo fibre and chicory root extract to support digestive health, along with natural digestive enzymes. Functional oils derived from sunflower, flaxseed and algae provide beneficial fatty acids, including EPA and DHA, to support healthy skin, coat and bones. New to fresh feeding? Read our PRIME100 dog food feeding guide.
Key Features
- Single-protein recipe — Australian venison is the only animal protein
- Novel-protein diet for dogs with suspected dietary sensitivities
- Complete and balanced for adult and senior dogs
- Suitable for vet-guided elimination diets, food trials or ongoing maintenance
- 100% Australian made in small batches
- Gently steam cooked and available in a convenient 2kg roll
- No grain, gluten or soy
- No added artificial colours or flavours
- Psyllium husk, chicory root extract and natural digestive enzymes for gastrointestinal support
- Functional oils containing beneficial fatty acids for skin, coat and bone health
- Suitable for adult, senior, active, large-breed and overweight dogs when fed appropriately
Typical Analysis (per 100g)
- Crude Protein: 8.5% (min)
- Crude Fat: 3.5% (min)
- Crude Fibre: 3% (max)
- Moisture: 68% (max)
- Calcium: 2.8g/kg
- Phosphorus: 2.35g/kg
- Metabolisable Energy: 120 Kcal/100g
Guaranteed analysis is stated on an as-fed basis. The protein and fat percentages reflect the high moisture content of a fresh roll and should not be compared directly with dry kibble percentages.
Ingredients
Australian Venison, Tapioca, Sweet Potato, Vitamins & Minerals, Functional Oils (Sunflower, Flaxseed, Algae), Bamboo Fibre, Salt, Algimun®, Psyllium Husk, Chicory Root Extract, Sage, Taurine, Celery Seed Powder, Natural Digestive Enzymes.
Suitable For
- Adult and senior dogs
- Dogs with suspected food intolerances or sensitivities
- Dogs undergoing a vet-guided elimination diet or food trial
- Dogs requiring digestive, skin or coat support
- Active and large-breed adult dogs
- Overweight adult dogs when portions are adjusted to body condition
Dietary & Health Support
Under veterinary guidance, this diet may assist in the dietary management or investigation of concerns associated with:
- Food intolerance and food-responsive enteropathy
- Small and large bowel conditions
- Inflammatory bowel disease (IBD)
- Gastritis, enteritis and colitis
- Dermatitis and food-related skin sensitivities
- Food aversion
- Diabetes mellitus when recommended as part of a veterinary management plan
This food is not a substitute for veterinary diagnosis or treatment. Consult your veterinarian before using it for an elimination diet or to manage a diagnosed medical condition.
Feeding & Transition Guide
As a starting guide, feed approximately 215–240g per 5kg of bodyweight per day. Individual requirements vary, so adjust the amount according to your dog's body condition score, age, activity level and veterinary advice.
When changing foods, gradually introduce the new roll over approximately 7–14 days by mixing increasing amounts with your dog's current food. A veterinarian may recommend a different transition method when the roll is being used for a formal elimination diet or food trial. For additional portion and rotation advice, see our PRIME100 feeding guide.
Storage & Handling
Keep the roll refrigerated and serve straight from the fridge. Slice off the required portion for each meal and securely reseal the remaining roll. Always use clean utensils and follow the storage and use-by instructions printed on the packaging.
For longer storage information, read our guide on whether you can freeze PRIME100 rolls. ADS Pet Store delivers chilled and fresh products — learn more about how we deliver frozen and fresh pet food.
Compare the PRIME100 SPD range
Different SPD recipes provide alternative single-protein options for dogs with individual dietary requirements. Explore other fresh rolls including Beef & Carrot, Lamb & Rosemary and Kangaroo & Pumpkin.
If your dog is completing an elimination diet, avoid rotating proteins or adding treats unless instructed by your veterinarian. For an overview of the range, read our guide to PRIME100 SPD vet-formulated diets.
FAQs
Is PRIME100 Venison & Sweet Potato a single-protein diet?
Yes. Australian venison is the only animal protein in this recipe. Its simplified protein profile may help dogs with suspected food sensitivities and makes the diet suitable for vet-guided elimination trials.Why is venison considered a novel protein?
Venison is considered novel for dogs that have not eaten it regularly before. Using a less familiar protein may reduce exposure to proteins previously associated with an adverse food reaction. Whether it is novel for your dog depends on their individual feeding history.Is this roll suitable for puppies?
No. This recipe is formulated to meet AAFCO nutritional profiles for adult and senior dogs. It is not labelled as complete and balanced for puppy growth.Can this roll be used for an elimination diet?
It may be suitable for an elimination diet or food trial because it uses one novel animal protein and a select ingredient profile. Elimination diets should be planned with a veterinarian, and other foods, flavoured supplements and treats may need to be avoided during the trial.How much Venison & Sweet Potato roll should I feed?
As a starting guide, feed approximately 215–240g per 5kg of bodyweight each day. Adjust the serving according to your dog's body condition, age, activity level and veterinary recommendations.Is this food suitable for dogs with IBD or diabetes?
PRIME100 identifies this recipe as suitable for supporting dogs with certain gastrointestinal indications and diabetes. Dogs with diagnosed IBD, diabetes or another medical condition should only change diets under veterinary supervision.How should I store the 2kg roll?
Keep it refrigerated, slice off the required amount for each meal and reseal the remaining roll. Follow the use-by and storage directions printed on the package. You can also read our PRIME100 freezing guide for portion-storage information.Can I get PRIME100 fresh rolls delivered in Melbourne?
Yes. ADS Pet Store offers chilled and fresh delivery across most Melbourne metro areas, as well as Click & Collect from our Moorabbin store. Use “Check Delivery” above the Add to Cart button to confirm availability for your suburb.About PRIME100
PRIME100 is an Australian pet food brand known for its SPD™ Single Protein Diet range. Its fresh rolls are made in small batches, packed raw in their final packaging and gently steam cooked to create convenient, functional diets for dogs with different nutritional requirements.
Shop the full PRIME100 range at ADS Pet Store for chilled Melbourne delivery or Moorabbin Click & Collect.
PRIME100 SPD Venison & Sweet Potato Fresh Dog Food Roll 2kg is a 100% Australian-made, gently steam-cooked fresh diet featuring Australian venison as its only animal protein. Venison is considered a novel protein for many dogs, making this recipe a suitable option for adult and senior dogs with suspected food sensitivities, skin allergies or digestive concerns.
This complete and balanced SPD™ (Single Protein Diet) recipe combines Australian venison with sweet potato, tapioca and carefully selected functional ingredients. Its simplified, grain-free formula may be used for elimination diets and food trials under veterinary guidance, or fed as an ongoing maintenance diet when appropriate. It contains no grain, gluten, soy, artificial colours or artificial flavours.
It belongs to our PRIME100 fresh roll range — explore the full PRIME100 pet food collection. Each roll is packed raw in its final packaging, gently steam cooked and rested for up to 24 hours, giving you a convenient fresh meal that can be sliced and served straight from the fridge.
Why choose a novel-protein single-protein diet?
A novel-protein diet uses a meat that a dog may not have eaten regularly before. By keeping venison as the only animal protein, this recipe makes it easier to limit exposure to other proteins and identify possible dietary triggers. This can be especially useful during a vet-guided elimination diet or food trial.
The recipe also contains psyllium husk, bamboo fibre and chicory root extract to support digestive health, along with natural digestive enzymes. Functional oils derived from sunflower, flaxseed and algae provide beneficial fatty acids, including EPA and DHA, to support healthy skin, coat and bones. New to fresh feeding? Read our PRIME100 dog food feeding guide.
Key Features
- Single-protein recipe — Australian venison is the only animal protein
- Novel-protein diet for dogs with suspected dietary sensitivities
- Complete and balanced for adult and senior dogs
- Suitable for vet-guided elimination diets, food trials or ongoing maintenance
- 100% Australian made in small batches
- Gently steam cooked and available in a convenient 2kg roll
- No grain, gluten or soy
- No added artificial colours or flavours
- Psyllium husk, chicory root extract and natural digestive enzymes for gastrointestinal support
- Functional oils containing beneficial fatty acids for skin, coat and bone health
- Suitable for adult, senior, active, large-breed and overweight dogs when fed appropriately
Typical Analysis (per 100g)
- Crude Protein: 8.5% (min)
- Crude Fat: 3.5% (min)
- Crude Fibre: 3% (max)
- Moisture: 68% (max)
- Calcium: 2.8g/kg
- Phosphorus: 2.35g/kg
- Metabolisable Energy: 120 Kcal/100g
Guaranteed analysis is stated on an as-fed basis. The protein and fat percentages reflect the high moisture content of a fresh roll and should not be compared directly with dry kibble percentages.
Ingredients
Australian Venison, Tapioca, Sweet Potato, Vitamins & Minerals, Functional Oils (Sunflower, Flaxseed, Algae), Bamboo Fibre, Salt, Algimun®, Psyllium Husk, Chicory Root Extract, Sage, Taurine, Celery Seed Powder, Natural Digestive Enzymes.
Suitable For
- Adult and senior dogs
- Dogs with suspected food intolerances or sensitivities
- Dogs undergoing a vet-guided elimination diet or food trial
- Dogs requiring digestive, skin or coat support
- Active and large-breed adult dogs
- Overweight adult dogs when portions are adjusted to body condition
Dietary & Health Support
Under veterinary guidance, this diet may assist in the dietary management or investigation of concerns associated with:
- Food intolerance and food-responsive enteropathy
- Small and large bowel conditions
- Inflammatory bowel disease (IBD)
- Gastritis, enteritis and colitis
- Dermatitis and food-related skin sensitivities
- Food aversion
- Diabetes mellitus when recommended as part of a veterinary management plan
This food is not a substitute for veterinary diagnosis or treatment. Consult your veterinarian before using it for an elimination diet or to manage a diagnosed medical condition.
Feeding & Transition Guide
As a starting guide, feed approximately 215–240g per 5kg of bodyweight per day. Individual requirements vary, so adjust the amount according to your dog's body condition score, age, activity level and veterinary advice.
When changing foods, gradually introduce the new roll over approximately 7–14 days by mixing increasing amounts with your dog's current food. A veterinarian may recommend a different transition method when the roll is being used for a formal elimination diet or food trial. For additional portion and rotation advice, see our PRIME100 feeding guide.
Storage & Handling
Keep the roll refrigerated and serve straight from the fridge. Slice off the required portion for each meal and securely reseal the remaining roll. Always use clean utensils and follow the storage and use-by instructions printed on the packaging.
For longer storage information, read our guide on whether you can freeze PRIME100 rolls. ADS Pet Store delivers chilled and fresh products — learn more about how we deliver frozen and fresh pet food.
Compare the PRIME100 SPD range
Different SPD recipes provide alternative single-protein options for dogs with individual dietary requirements. Explore other fresh rolls including Beef & Carrot, Lamb & Rosemary and Kangaroo & Pumpkin.
If your dog is completing an elimination diet, avoid rotating proteins or adding treats unless instructed by your veterinarian. For an overview of the range, read our guide to PRIME100 SPD vet-formulated diets.
FAQs
Is PRIME100 Venison & Sweet Potato a single-protein diet?
Yes. Australian venison is the only animal protein in this recipe. Its simplified protein profile may help dogs with suspected food sensitivities and makes the diet suitable for vet-guided elimination trials.Why is venison considered a novel protein?
Venison is considered novel for dogs that have not eaten it regularly before. Using a less familiar protein may reduce exposure to proteins previously associated with an adverse food reaction. Whether it is novel for your dog depends on their individual feeding history.Is this roll suitable for puppies?
No. This recipe is formulated to meet AAFCO nutritional profiles for adult and senior dogs. It is not labelled as complete and balanced for puppy growth.Can this roll be used for an elimination diet?
It may be suitable for an elimination diet or food trial because it uses one novel animal protein and a select ingredient profile. Elimination diets should be planned with a veterinarian, and other foods, flavoured supplements and treats may need to be avoided during the trial.How much Venison & Sweet Potato roll should I feed?
As a starting guide, feed approximately 215–240g per 5kg of bodyweight each day. Adjust the serving according to your dog's body condition, age, activity level and veterinary recommendations.Is this food suitable for dogs with IBD or diabetes?
PRIME100 identifies this recipe as suitable for supporting dogs with certain gastrointestinal indications and diabetes. Dogs with diagnosed IBD, diabetes or another medical condition should only change diets under veterinary supervision.How should I store the 2kg roll?
Keep it refrigerated, slice off the required amount for each meal and reseal the remaining roll. Follow the use-by and storage directions printed on the package. You can also read our PRIME100 freezing guide for portion-storage information.Can I get PRIME100 fresh rolls delivered in Melbourne?
Yes. ADS Pet Store offers chilled and fresh delivery across most Melbourne metro areas, as well as Click & Collect from our Moorabbin store. Use “Check Delivery” above the Add to Cart button to confirm availability for your suburb.About PRIME100
PRIME100 is an Australian pet food brand known for its SPD™ Single Protein Diet range. Its fresh rolls are made in small batches, packed raw in their final packaging and gently steam cooked to create convenient, functional diets for dogs with different nutritional requirements.
Shop the full PRIME100 range at ADS Pet Store for chilled Melbourne delivery or Moorabbin Click & Collect.