Best Dog Rolls in Australia 2026: Prime100 vs Farmers Mate

Dog rolls are the quiet middle ground of Australian pet feeding: fresher and far less processed than kibble, but without the freezer logistics of frozen raw. You keep a chilled 2kg roll in the fridge, slice off what you need, and that is the whole routine. It is why they are so popular with owners of fussy eaters, senior dogs and dogs on elimination diets.

We stock the main players at our Moorabbin store, so here is the honest comparison - who each roll is actually for.

Quick verdict

• Best for allergies and sensitive dogs: Prime100 SPD - genuinely two-ingredient single protein rolls, ten proteins to rotate through.
• Best whole-food value: Farmers Mate - simple recipes, strong everyday pricing.
• Best for fussy eaters: Prime100 Chicken & Vegetables - the mildest, most reliably accepted roll we sell.
• Best novel protein: Prime100 SPD Wild Boar & Pumpkin, then kangaroo.

Browse the full dog rolls range.

Prime100 SPD - the single protein specialist

SPD stands for Single Protein Diet, and Prime100 takes it literally: one protein, one carbohydrate, nothing else. That is what makes it the roll most often recommended for a food elimination trial, because you can actually interpret the result.

The range gives you ten proteins to work with, which matters when your dog has already reacted to the obvious ones:

• Kangaroo & Potato and Kangaroo & Pumpkin - lean novel protein, see is kangaroo good for dogs
• Wild Boar & Pumpkin - for dogs already exposed to roo
• Salmon & Tapioca - novel protein plus omega-3, good for itchy skin
• Turkey & Flaxseed, Duck & Sweet Potato
• Lamb & Rosemary, Beef & Carrot, Chicken & Brown Rice

Suits: dogs with itchy skin, recurring ear issues or loose stools; anyone running an elimination diet; owners who want to rotate proteins cleanly.

Less ideal for: owners chasing the lowest cost per kilo, and very high-energy dogs on the leanest proteins.

More detail in our Prime100 review, slow-cooked range guide and Prime100 oral health guide.

Farmers Mate - whole food, everyday price

Farmers Mate keeps it simple: Australian meat and vegetables in short recipes, at a price that works for feeding a medium or large dog fresh food every day rather than as a treat.

• Chicken Roll 2kg - the everyday all-rounder
• Beef Roll 2kg - richer, good for dogs needing condition
• Kangaroo & Pumpkin Roll 2kg - the value route into a novel protein

Suits: multi-dog households, larger dogs, and anyone moving off kibble without a big budget jump.

Less ideal for: a strict elimination trial, where you want a two-ingredient formulation.

We compared them head to head in Farmers Mate vs Prime100.

Side by side

How to feed a dog roll properly

• Portion by weight, not by eye. Follow the pack guide - roughly 2 to 3% of ideal body weight per day for most adult dogs, split into two meals.
• Slice and freeze. Cut the roll into daily discs on day one, bag them and freeze what you will not use inside a week.
• Serve at room temperature for fussy dogs - cold food smells like less.
• Transition over 7 to 10 days if you are coming off kibble.
• Use it as a topper if a full switch is out of budget. Even 30% fresh food is a real improvement.

Rolls vs frozen raw vs kibble

A roll is gently cooked or fresh, not raw, so it does not carry the bone content or enzyme profile of a true BARF diet - but it also does not need a freezer or careful thawing. If you want the full raw approach, look at Big Dog BARF patties and read our complete raw feeding guide. If you want raw nutrition with pantry storage, compare air-dried dog food in air-dried vs freeze-dried vs frozen raw. And if you are weighing the whole question, raw vs kibble is the place to start.

Frequently asked questions

What is a dog roll and is it good for dogs?

A dog roll is a chilled, gently cooked or fresh loaf of meat, offal and vegetables that you slice and serve. Good ones are minimally processed with a short ingredient list, and they suit fussy eaters, seniors and dogs on single-protein diets particularly well.

Which is the best dog roll in Australia?

For dogs with allergies or sensitivities, Prime100 SPD is the strongest choice because each roll is a true two-ingredient single protein. For a whole-food roll at everyday value, Farmers Mate is excellent. Both are 2kg rolls stocked at ADS Pet Store.

How long does a dog roll last once opened?

Keep it refrigerated and use within about 5 to 7 days, or follow the pack. You can slice a roll into daily portions and freeze them, then thaw as needed.

How much dog roll should I feed?

Follow the feeding guide on the pack, which is based on body weight - roughly 2 to 3% of ideal body weight per day is the usual starting range. Split it across two meals and adjust after a few weeks based on weight and body condition.

Can I feed a dog roll with kibble?

Yes, and many owners do. Use the roll as half the ration or as a topper for a fussy eater, and reduce the kibble accordingly so you are not double-feeding.

Buying dog rolls in Melbourne

ADS Pet Store is a local Melbourne pet shop at 39-47 Nelson St, Moorabbin VIC 3189 (Mon-Fri 10am-5pm, Sat 11am-3pm). We deliver Australia-wide and run refrigerated freight for frozen and fresh lines:

• Free standard shipping over $69 to selected VIC, NSW, ACT and SA metro areas
• Same-day local delivery to eligible Melbourne suburbs - free over $79, otherwise $15
• Frozen, fresh and raw cold-chain freight free over $99
• Click & Collect - order before 2pm and pick up the same day at Moorabbin

Questions about your pet's diet? Call 0481 349 394 or email [email protected] - we feed our own pets this way.

Keep reading

• Farmers Mate dog rolls review - better than Prime100?
• Prime100 dog food review
• Single protein dog food guide
• Is raw dog food worth it in 2026?