Proudi Raw Dog & Cat Food Review (2025): Human-Grade Raw Nutrition for Melbourne Pets

More and more pet parents in Australia are looking past ultra-processed kibble and asking a simple question: “What if I just fed my dog or cat real food?” That curiosity is exactly where raw feeding – and brands like Proudi raw pet food – come in.

Based in Melbourne and shipping nationwide, ADS Pet Store is proud to be one of the local stockists of Proudi. In this in-depth review, we’ll unpack what makes Proudi different, look closely at two flagship recipes for dogs and cats, compare Proudi with other well-known brands (Big Dog, Black Hawk and Lyka), and explain how to feed raw food safely – all with a practical, Melbourne-focused lens.

1. Why Raw Food for Dogs and Cats?

Dogs and cats are biologically designed to eat animal tissue. In the wild, their diet would revolve around meat, organs, bone and a small amount of plant matter from the stomach contents of prey. Modern dry foods can meet basic nutritional needs, but they also tend to be:

• Heavy in carbohydrates and processed starches.
• Low in natural moisture (usually around 8–10% water).
• Heat-treated, which can reduce the level of heat-sensitive nutrients.

A well-formulated raw diet aims to get back to basics: fresh animal ingredients, minimal fillers and natural moisture. Many pet owners report the following changes after switching to raw:

• Smaller, less smelly stools.
• Softer, shinier coat and fewer seasonal skin flares.
• More stable energy (less “sugar high then crash”).
• Better appetite in previously fussy eaters.

Not every pet is a candidate for raw feeding – animals with certain medical conditions may need a different approach – so it’s always wise to discuss major diet changes with your vet, especially if your dog or cat is on medication or has a history of pancreatitis, kidney disease or immune issues. 

2. What Is Proudi and How Is It Different?

Proudi is an Australian raw pet food brand focused on human-grade, prey-model diets for both dogs and cats. Instead of making kibble or tinned food, they specialise purely in frozen raw patties.

Across the range, Proudi recipes share a few key features:

• Human-grade Australian ingredients – meat and organs suitable for human consumption.
• At least 97% meat, organs and finely ground bone in each patty.
• Only about 3% vitamins and minerals to complete the nutrient profile.
• Formulas that exceed AAFCO and FEDIAF requirements for the relevant species and life stage.
• Patties that are pre-portioned for easy serving and storage.

In simple terms, Proudi is designed for people who want a straightforward, meat-heavy raw diet from a brand that’s transparent about ingredients and nutrient levels – without having to grind bones or mix supplements at home. Find deeper nutritional information and brand details on the official Proudi website.

3. Proudi Single Protein Chicken Raw Patties for Dogs – In-Depth Review

One of the most popular entries in the Proudi dog range is Proudi Single Protein Chicken Raw Patties for Dogs. It’s often recommended as a starting point for first-time raw feeders because chicken is a familiar, gently flavoured protein.

3.1 Who is this recipe for?

This formula is a strong fit if your dog:

• Is new to raw feeding and you want a simple, single-protein introduction.
• Prefers mild, palatable flavours rather than rich red meats.
• Needs a diet that is suitable for both adults and puppies.
• Does well on moderate fat levels rather than very rich formulas.

3.2 Ingredient focus

The official ingredient list includes:

• Deboned chicken – main source of muscle meat and amino acids.
• Chicken heart & gizzard – nutrient-dense internal organs with natural taurine.
• Chicken liver – rich in iron, vitamin A and B-complex vitamins.
• Freeze-dried bone powder & dicalcium phosphate – natural and supplemental calcium and phosphorus.
• Linseeds and pumpkin seeds – support omega fatty acids and digestive health.
• Vitamins and minerals – ensure the recipe is genuinely complete and balanced.

There are no added grains, no cheap fillers and no artificial colours or flavours. This keeps the focus firmly on animal ingredients, which is exactly what most dogs digest best.

3.3 Nutrient profile at a glance

On a typical analysis, the Chicken patties offer approximately:

• Crude protein (min.): 11.4%
• Crude fat (min.): 6.7%
• Crude fibre (max.): 1.3%
• Carbohydrate (max.): 5.7%
• Moisture (max.): 80.9%
• Ash (max.): 1.8%
• Calcium (min.): 3.37 g per 1000 kcal
• Phosphorus (min.): 2.54 g per 1000 kcal
• Approximate energy: ~1157 kcal/kg or about 231.5 kcal per 200 g patty

That calorie figure makes it much easier to plan portions – you can work out how many patties per day your dog needs, then adjust based on body condition and activity.

4. Proudi Kangaroo & Beef Raw Patties for Cats – In-Depth Review

For cats, a standout option is the Proudi Kangaroo & Beef Raw Patties for Cats. This recipe has the highest protein and lowest fat content in the Proudi cat range, which makes it particularly useful for:

• Cats that need to slim down while preserving muscle mass.
• Indoor cats that burn fewer calories day-to-day.
• Owners who want a very high meat density per gram of food.

4.1 Ingredient focus

The formula is built on:

• Deboned kangaroo – extremely lean, high-protein red meat.
• Beef lung, heart, trim, liver and kidney – a variety of nutrient-dense organs.
• Freeze-dried bone powder & dicalcium phosphate – support bone and dental health.
• Linseeds and pumpkin seeds – contribute fibre and essential fatty acids.
• Vitamins and minerals – complete the nutrient profile for both adults and kittens.

As with the dog range, the patties contain at least 97% meat, organs and bone, plus about 3% vitamin and mineral mix.

4.2 Nutrient profile at a glance

• Crude protein (min.): 14.3%
• Crude fat (min.): 6.7%
• Crude fibre (max.): 1.5%
• Carbohydrate (max.): 4.2%
• Moisture (max.): 78.6%
• Ash (max.): 2.3%
• Calcium (min.): 2.78 g per 1000 kcal
• Phosphorus (min.): 1.95 g per 1000 kcal
• Approximate energy: ~1458 kcal/kg or about 131.2 kcal per 90 g patty

For indoor cats or overweight cats, this combination of high protein, moderate fat and controlled calories is ideal. They still get the meat they crave, but in a format that makes it easier to keep the waistline under control.

5. Overview of the Proudi Range

Proudi’s raw patties cover a variety of proteins and life stages:

5.1 Dog range

• Single Protein options such as Chicken and Beef for sensitive dogs.
• Multi-protein recipes that blend several meats for variety, such as Red Combo, Kangaroo & Beef
• All dog formulas are formulated to exceed nutrient requirements for adults and puppies.
• Patties are packed in 2.4 kg boxes (12 × 200 g), perfect for freezer storage.

5.2 Cat range

• High-protein, low-fat recipes like Kangaroo & Beef.
• Poultry-based options like Turkey & Chicken for cats that prefer milder flavours.
• Patties come in convenient 1.08 kg boxes (12 × 90 g) for easy portioning.
• Suitable for both adult cats and kittens when fed according to instructions.

You can explore the full line-up on the Proudi raw pet food collection page at ADS Pet Store, which includes both dog and cat products with current availability and pricing.

6. Proudi vs Big Dog, Black Hawk & Lyka

To understand where Proudi sits in the wider market, it’s helpful to compare it with a few names Melbourne pet owners already know well.

6.1 Proudi vs Big Dog Pet Foods

Big Dog Pet Foods is another Australian manufacturer specialising in frozen raw patties. Their recipes follow a BARF (Biologically Appropriate Raw Food) model, combining:

• Fresh meats and meaty bones.
• Organ meats.
• Vegetables, fruits and “superfood” ingredients.
• 80/10/10 rule. 80% muscle meat, 10% bone, and 10% organs (half of that being liver).

Many Big Dog products also use Australian, human-grade ingredients. Where Proudi tends to differ is in philosophy:

• Prey-model vs BARF: Proudi focuses on meat, organs and bone plus a vitamin/mineral mix; Big Dog includes more visible plant ingredients.
• Meat percentage: Proudi highlights a minimum of 97% animal ingredients in each patty.
• Feline formulas: Proudi has a strong raw cat range; Big Dog is primarily known for dog food.

If you like the idea of vegetables and fruit in your dog’s bowl, Big Dog may appeal. If you prefer a more “whole prey” style with a very high meat percentage – particularly if you have both dogs and cats – Proudi leans further in that direction.

6.2 Proudi vs Black Hawk

Black Hawk sits in a different category: it is a premium dry food brand rather than a raw food company. Their dog and cat foods use Australian meats, functional fibres and added omega oils in a kibble format.

Key contrasts:

• Format: Black Hawk is shelf-stable kibble; Proudi is a frozen raw patty.
• Moisture: Kibble is low in water; Proudi contains around 80% moisture, closer to a natural prey diet.
• Carbohydrates: Kibble relies more heavily on grains or legumes; Proudi is predominantly animal tissue.
• Convenience: Kibble keeps easily in the pantry; Proudi needs freezer space and careful handling, but offers a very different nutritional profile.

For many families, a combination approach works well – for example, Black Hawk as a convenient base and Proudi raw meals several times a week to boost variety and fresh meat intake. The right choice depends on your budget, freezer space and your pet’s health.

6.3 Proudi vs Lyka

Lyka is another premium Australian brand, but instead of raw food, Lyka offers lightly cooked fresh meals formulated by veterinary nutritionists and delivered via subscription. Their recipes:

• Use fresh meat, vegetables and whole ingredients.
• Are gently cooked then snap-frozen for convenience.
• Arrive in pre-portioned trays based on your dog’s profile.

Key differences compared with Proudi:

• Raw vs cooked: Proudi is 100% raw; Lyka is gently cooked.
• Feeding model: Proudi is prey-model and meat-only; Lyka combines meat with vegetables and other ingredients.
• Buying model: Proudi is purchased like regular pet food (in-store or online); Lyka is focused on subscription delivery.

If you want a true raw diet for both dogs and cats and prefer buying from a local retailer with flexible ordering, Proudi fits that brief. If you’re more comfortable with lightly cooked meals and a subscription service, Lyka is worth investigating.

7. How to Transition Safely to Proudi Raw Food

Any time you change your pet’s food – especially when you move from dry to raw – a slow, structured transition is kinder on the digestive system.

7.1 Suggested transition schedule

• Days 1–3: 20–25% Proudi + 75–80% current food.
• Days 4–6: 50% Proudi + 50% current food.
• Days 7–10: 75–80% Proudi + 20–25% current food.
• After day 10: Move towards 100% Proudi if stools and appetite are stable.

Soft stools can be normal during the first few days, but persistent diarrhoea, vomiting or lethargy are a sign to slow down and seek veterinary advice.

7.2 Handling and hygiene

• Store boxes of patties in the freezer as soon as they arrive.
• Defrost the next day’s patties in the fridge, not on the bench.
• Use clean utensils and bowls, and wash hands thoroughly after handling.
• Discard uneaten raw food after a reasonable period, especially in warm weather or with cats that “graze” slowly.

8. How Much Proudi Should You Feed?

Every dog and cat is different, so these guidelines are starting points only. Always adjust based on body condition and talk to your vet if you’re unsure.

8.1 Dogs

• Adults: usually 2–3% of ideal bodyweight per day in raw food.
• Puppies: often 3–6% of current bodyweight, divided into multiple meals depending on age.

Because Proudi Chicken patties are around 231.5 kcal each, you can estimate daily needs in patties and fine-tune from there.

8.2 Cats

• Adult cats: typically 2–3% of ideal bodyweight daily.
• Kittens: 3–6% of current bodyweight, split into several meals.

The Kangaroo & Beef patties are roughly 131.2 kcal per patty, which makes it easier to calculate daily portions for lean indoor cats vs energetic young cats.

Still unsure how much to feed? Try the Proudi Feeding Calculator to find the ideal daily portion for your pet.

9. FAQs About Proudi Raw Pet Food

10. Where to Buy Proudi in Melbourne – ADS Pet Store

If you live in Melbourne and want to try Proudi, you don’t need to guess which freezer in which store has stock. ADS Pet Store in Moorabbin is a warehouse-style pet store with a dedicated range of Proudi raw dog and cat food kept in proper cold storage.

• Same-day local delivery on orders over $79 to most Melbourne suburbs (conditions apply).

• Cold-chain refrigerated delivery available across most Melbourne regions — ensuring your Proudi raw dog and cat food arrives fresh and safely frozen. We also offer free refrigerated delivery for orders over $99. The areas included in our refrigerated network cover most of Melbourne, including Melbourne Metro, Peninsula, Geelong, Surf Coast, Yarra Valley, Ballarat, Bendigo, Gippsland, Mansfield, Echuca and Shepparton.

• Convenient Click & Collect from our Moorabbin warehouse.

• A wide range of complementary products – from high-quality dry food to cat litter and treats – so you can organise everything in one order.

• Friendly, practical advice from a team that handles raw food every day and understands how to store, thaw and feed it correctly.

Whether you’re ready to move your dog or cat fully onto a raw diet, or you simply want to add a few Proudi meals each week for extra fresh meat and variety, ADS Pet Store makes it easy to get started – with local support and fast delivery across Melbourne.

To see the latest specials and full range, visit the Proudi collection at ADS Pet Store and choose the recipes that best match your pet’s age, activity level and health goals.